# Fruit-Based Sleep Aids 'Berry Sleepy' is an All-Natural Sleep Supplement with a Superfruit Base By Laura McQuarrie | Published 2017-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/berry-sleepy References: [trndmonitor](https://trndmonitor.com/distribution-news-berry-sleepy-and-berry-awake-rolling-out-in-major-accounts-nationally/) & [berrysleepy](http://www.berrysleepy.com/) 'Berry Sleepy' is a superfruit-based dietary supplement for sleep that offers an all-natural alternative to many sleep aids on the market. There are countless people who suffer from poor-quality sleep night after night, and a market that is full of pills that promise consumers a better night of sleep. Berry Sleepy sets itself apart by offering a solution that is powered by [naturally occurring vitamins, antioxidants](https://www.trendhunter.com/trends/sleeptamin) and its proprietary [sleep and relaxation blend](https://www.trendhunter.com/trends/revive-active-sleep-capsules) of tart cherries, passion fruit, goji berries and valerian root. Specifically, Berry Sleepy is said to target anyone from Millennials to Baby Boomers who are looking for a better quality sleep. On the opposite side of the spectrum of the all-natural Berry Sleepy supplement, there is also a Berry Awake fruit-based energy shot that is similarly powered by natural superfruits. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 16% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **All-natural Sleep Supplements:** The trend of all-natural sleep supplements offers a disruptive innovation opportunity for the health and wellness industry. - **Superfruit-based Dietary Supplements:** The trend of superfruit-based dietary supplements presents a disruptive innovation opportunity for the nutritional supplement industry. - **Targeted Sleep Solutions:** The trend of targeted sleep solutions provides a disruptive innovation opportunity for companies catering to specific age groups with sleep issues. ### Where This Applies - **Health and Wellness:** The health and wellness industry can explore disruptive innovation opportunities in the development and marketing of all-natural sleep supplements. - **Nutritional Supplements:** The nutritional supplement industry can capitalize on the disruptive innovation potential of superfruit-based dietary supplements. - **Consumer Goods:** Companies in the consumer goods industry have an opportunity to create targeted sleep solutions for different age groups with sleep problems. ## Related on Trend Hunter - [Freeze-Dried Sleep Supplements](https://www.trendhunter.com/trends/sleep-tablet.md) - [Sleep-Aiding Dietary Supplements](https://www.trendhunter.com/trends/sleepaiding-dietary-supplement.md) - [Herb-Powered Sleep Supplements](https://www.trendhunter.com/trends/bionaturehealth-speed-sleep.md) - [Cherry-Flavored Sleep Supplements](https://www.trendhunter.com/trends/cherry-sleepy-magnesiom.md) - [Herbal Sleep Support Tinctures](https://www.trendhunter.com/trends/sleepy-by-peace-love-hormones.md) - [Natural Sleep Aid Supplements](https://www.trendhunter.com/trends/natural-sleep-aid-supplement.md) - [Natural Sleep Supplements](https://www.trendhunter.com/trends/natural-sleep-supplements.md) - [Sleep-Supporting Supplements](https://www.trendhunter.com/trends/deepsleep-formula.md) - [Kid-Friendly Sleep Supplements](https://www.trendhunter.com/trends/sleepeez.md)