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# Berry-Infused Solid Serums
Scandic Botanica's Nordic Berry Serum Solid Brightens and Firms Skin

By Jana Pijak | Published 2020-10-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/berry-serum-1
References: [scandicbotanica](https://www.scandicbotanica.com/store/p12/NORDIC_BERRY_SERUM_SOLID.html)

Scandic Botanica's Nordic Berry Serum Solid is formulated to brighten skin and reduce common aging effects. The solid serum "repairs damage, fine lines and enhances collagen production with a special blend of Scandinavian superberries" and is "loaded with antioxidants Vitamins A, B, C, D, E, K, beta-carotene and ALA/GLA omegas with exceptional [free-radical scavenging properties](https://www.trendhunter.com/trends/blue-light-elixir)."

This concentrated berry serum delivers fast results and relies on natural Scandinavian ingredients that are organically sourced. Ideal for dry or mature skin, the product is meant to be applied at night to the face and neck, either alone or layered atop one's moisturizer.

Scandic Botanica's Nordic Berry Serum Solid is ideal for on-the-go use, featuring a mess-free packaging format that is similar to healing balms and creams versus more fragile glass dropper bottes that are traditionally used.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 39% | Activity: 30% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Natural Skincare:** Disruptive innovation opportunity: Develop new ways to incorporate natural ingredients into skincare products, such as solid serums.
- **Anti-aging Solutions:** Disruptive innovation opportunity: Create innovative anti-aging products that target common aging effects like fine lines and collagen production.
- **Convenient Packaging:** Disruptive innovation opportunity: Design mess-free packaging formats for skincare products to enhance portability and on-the-go usability.

### Who This Affects Most

- **Skincare Industry:** Disruptive innovation opportunity: Introduce innovative skincare products that use Scandinavian superberries and other natural ingredients.
- **Beauty Industry:** Disruptive innovation opportunity: Develop new anti-aging solutions that leverage the benefits of natural ingredients for brightening and firming the skin.
- **Packaging Industry:** Disruptive innovation opportunity: Create convenient and portable packaging solutions for skincare products that are easy to use and travel-friendly.

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