# Plant-Based Laundry Soap Berry+ Laundry Detergent is Mean and Green By Jordan M | Published 2011-01-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/berry-laundry-detergent References: [themoderns](http://www.themoderns.com/berryplus_portfolio/index.html) Berry+ laundry detergent is entirely [plant-based](https://www.trendhunter.com/trends/leaf-mineral), but that doesn't mean that it can't deliver some serious cleaning power in a compact punch. The soap comes in [tiny 'micro-doses'](https://www.trendhunter.com/trends/concentrated-laundry-product) that are fully recyclable, but what truly makes Berry+ laundry detergent stand out is that a Manhattan branding and design company called The Moderns devised an ingenious viral marketing program for the soap (and the soap's packaging itself) that is unlike any you've ever seen from a detergent product. All of this combines to make Berry+ laundry soap an urgent, ingenious, eco-friendly and irresistible new product. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 37% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Cleaning Products:** Disruptive innovation opportunity: Develop plant-based cleaning products that are just as effective as traditional chemical-based ones. - **Micro-dosing Packaging:** Disruptive innovation opportunity: Create innovative packaging designs for products that use micro-dosing, making them more convenient and eco-friendly. - **Viral Marketing for Sustainable Brands:** Disruptive innovation opportunity: Implement viral marketing strategies to promote sustainable brands and increase consumer engagement. ### Where This Applies - **Cleaning Products:** Disruptive innovation opportunity: Develop new cleaning products that prioritize sustainability without compromising performance. - **Packaging Design:** Disruptive innovation opportunity: Redesign packaging solutions to support more environmentally friendly options like micro-dosing. - **Brand Marketing:** Disruptive innovation opportunity: Explore new marketing approaches that create viral campaigns for sustainable brands, driving consumer interest and adoption. ## Related on Trend Hunter - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/nonbio-laundry-powder.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/dinobi-detergent.md) - [Sports-Inspired Laundry Products](https://www.trendhunter.com/trends/arbour-1.md) - [Luxury Laundry Detergents](https://www.trendhunter.com/trends/dedtergent.md) - [Sustainability-Focused Laundry Detergents](https://www.trendhunter.com/trends/laundry-soda.md) - [Premium Sustainable Garment Care](https://www.trendhunter.com/trends/celsious.md) - [Enzymatic Dishwasher Detergents](https://www.trendhunter.com/trends/enzyme-dishwasher-detergent.md) - [Triple-Chamber Dishwasher Pods](https://www.trendhunter.com/trends/biobased-dishwasher-detergent.md) - [Sustainable Laundry Detergent Sheets](https://www.trendhunter.com/trends/sustainable-laundry-detergent-sheet.md)