# Antioxidant-Rich Berry Beverages ax-water's Berry-Infused Water Provides Functional Benefits By Laura McQuarrie | Published 2018-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/berry-infused-water References: [prnewswire](https://www.prnewswire.com/news-releases/ax-water-takes-rebranding-risk--is-greatly-rewarded-300707832.html) & [drinkaxwater](http://www.drinkaxwater.com/) ax-water makes a variety of aronia berry-infused water beverages, which were recently rebranded to better communicate the ability of the products to help consumers looking for a daily antioxidant solution. According to ax-water, the "aronia berry is the new superberry," as it has functional benefits to support everything from reduced inflammation and heart health to digestion. As compared to [blueberries and pomegranates](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate), the aronia berry boasts three times the antioxidant content, yet it is an ingredient that is fairly new to the Western world. The [all-natural infused water beverages](https://www.trendhunter.com/trends/boost-water) are low in calories and sugar, yet help to nourish and hydrate the body with refreshing flavors like Lemon, Blackberry + Pear and Black Tea. [Functional antioxidant drinks](https://www.trendhunter.com/trends/functional-juice-drinks) offer consumers convenient nutrition, the ability to effortlessly combat the effects of free radicals and boost recovery. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 55% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverage Market:** The use of superfruits like aronia berries in functional beverages is a disruptive innovation opportunity in the beverage industry. - **Antioxidant-rich Products:** The increasing demand for antioxidant-rich products provides a disruptive innovation opportunity in the health and wellness industry. - **Infused Water Trend:** Infused water's rise in popularity presents a disruptive innovation opportunity in the beverage industry. ### Sectors Adopting This - **Beverage Industry:** Beverage companies can capitalize on the increasing demand for functional and healthier drink options by incorporating aronia berries into their product line. - **Health and Wellness Industry:** Health and wellness companies can develop antioxidant-rich products, like ax-water, that cater to consumers looking for a convenient and healthier lifestyle. - **Hospitality Industry:** Hotels and restaurants can incorporate infused water, like ax-water, into their menus to provide guests with a refreshing and healthy drink option. ## Related on Trend Hunter - [Health-Enhancing Aronia Berry Extracts](https://www.trendhunter.com/trends/aronia-berry.md) - [Functional Sparkling Waters](https://www.trendhunter.com/trends/line-of-sparkling-waters.md) - [Blue Spirulina Drinks](https://www.trendhunter.com/trends/bluwater-beverage.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Revitalizing Botanical Beverages](https://www.trendhunter.com/trends/botanical-infusions.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Functional Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Fruit-Forward Hydration Sticks](https://www.trendhunter.com/trends/roar-organics.md)