# Pet-Friendly Milk Pouches Choolip's Berry Good Milk is a Vitamin-Infused Drink for Dogs and Cats By Laura McQuarrie | Published 2024-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/berry-good-milk References: [petfoodprocessing.net](https://www.petfoodprocessing.net/media/photos/87-sights-from-superzoo-2024/) & [choolip](https://www.choolip.com/products/berry-good-milk?srsltid=AfmBOoqrzm3CiOFKSrmjkJopzg6b8luFp2IJhKtZP9OVKC8RmOJqZC50&selling_plan=6014173490)  Choolip's Berry Good Milk is a vitamin-infused pet milk for cats and dogs and its lactose-free formula supports everything from urinary health and digestive wellness to joint function. This antibiotic-free, grain-free, gluten-free formula is rich in CoQ10, DHA/EPA and cranberry extract, delivering more than just healthy hydration support. The vet-formulated pet milk is safe for pets that are [lactose intolerant](https://www.trendhunter.com/trends/fussie-cat), and it's easy to add to pet food bowls, use to soften kibble, place in a dish and microwave for a warm treat, or [freeze to create a satisfying treat](https://www.trendhunter.com/trends/frozen-treats-for-dogs). The milky product can also make a frothy snack resembling decadent desserts or cafe drinks thanks to its format. At [SuperZoo 2024](https://www.trendhunter.com/trends/whole-food-multivitamin-topper), North America's largest marketplace for the pet industry, Choolip won the New Product Showcase Award. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 52% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Vitamin-infused Pet Nutrition:** This trend emphasizes the incorporation of essential vitamins and nutrients in pet food products, enhancing overall pet health and wellness. - **Lactose-free Pet Products:** Increasing demand for lactose-free alternatives caters to pets with dietary restrictions, offering safer and more inclusive food options. - **Functional Pet Treats:** Functional treats designed to address specific health concerns, such as urinary health or joint function, provide targeted health benefits. ### Industries Being Reshaped - **Pet Food and Beverages:** This industry is evolving to include a diverse range of nutrient-enriched and dietary-specific products for pets. - **Veterinary Health Products:** There is a growing market for veterinary-approved, health-boosting consumables that ensure pets receive appropriate nutritional benefits. - **Pet Specialty Retail:** Retailers are expanding their inventory to offer innovative and specialized pet products that cater to unique health and dietary needs. ## Related on Trend Hunter - [Flavorful Lactose-Free Pet Milk](https://www.trendhunter.com/trends/cranberry-pet-milk.md) - [Pet-Friendly Powdered Milks](https://www.trendhunter.com/trends/rogue-pet-science-goat-milk.md) - [Vet-Formulated Goat Milk Toppers](https://www.trendhunter.com/trends/goat-milk-topper.md) - [Pet-Targeted Goat Milk Powders](https://www.trendhunter.com/trends/goat-milk-powder-problend.md) - [Dog-Friendly Instant Coffees](https://www.trendhunter.com/trends/barkista.md) - [Dog-Friendly Canned Smoothies](https://www.trendhunter.com/trends/doothie.md) - [Pet-Targeted Dehydrated Milks](https://www.trendhunter.com/trends/dehydrated-goat-milk.md) - [Puppy Pet Milks](https://www.trendhunter.com/trends/pet-milk-for-puppies.md) - [Dog-Targeted Hydration Packs](https://www.trendhunter.com/trends/drinks-for-dog-health.md)