# Oat Milk White Chocolates H!P Adds New 'Berry Crunch White Chocolate Bar' to its Portfolio By Niko Pajkovic | Published 2022-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/berry-crunch-white-chocolate-bar References: [confectionerynews](https://www.confectionerynews.com/Article/2022/07/19/plant-powered-h!p-chocolate-launches-new-white-berry-crunch?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [hipchocolate](https://hipchocolate.com/)  H!P ([Happiness in Plants](https://www.trendhunter.com/trends/oat-mlk-chocolate)), a leading sustainable oat milk chocolate brand, has announced the launch of its newest product, 'Berry Crunch White Chocolate Bar.' The new bar combines [real fruit](https://www.trendhunter.com/trends/almond-mylk-chocolate-covered-strawberries) with the brand's signature [oat milk white chocolate](https://www.trendhunter.com/trends/oat-mlk-chocolate-range) to offer consumers an exceptionally decadent dairy-free treat. According to the company, Berry Crunch White Chocolate Bar was created in response to consumers' requests for more vegan-friendly white chocolate options. While the new bar delivers a sweet and creamy taste, it arrives with approximately 30% less sugar than traditional white chocolate bars. "The brand's success is a testament to the ever-growing popularity of oat milk, which has firmly achieved mainstream status and is more sustainable to produce versus traditional dairy chocolate. We can't wait to hear what H!P fans think of this new bar," said James Cadbury, Founder of H!P. Image Credit: Hip Chocolate ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 27% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sustainable Chocolate:** The focus on sustainable ingredients presents an opportunity for disruptive innovation in the chocolate industry. - **Vegan-friendly Sweets:** The increasing demand for vegan-friendly chocolate presents an opportunity for disruptive innovation in the confectionery industry. - **Reduced Sugar Treats:** The trend towards reduced sugar options in chocolate presents an opportunity for disruptive innovation in the confectionery industry. ### Industries Being Reshaped - **Chocolate:** The focus on sustainable ingredients creates an opportunity for disruptive innovation in the chocolate industry. - **Confectionery:** The increasing demand for vegan-friendly and reduced sugar options presents an opportunity for disruptive innovation in the confectionery industry. - **Plant-based Foods:** The growing popularity of oat milk and other plant-based milk alternatives presents an opportunity for disruptive innovation in the plant-based foods industry. ## Related on Trend Hunter - [Shareable Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-mlk-chocolate.md) - [Crunchy Oat Milk Chocolates](https://www.trendhunter.com/trends/crunchy-orange-oat-milk-chocolate.md) - [Dairy-Free White Chocolate Treats](https://www.trendhunter.com/trends/ombar-blonde.md) - [Low-Calorie Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-chocolate-bar.md) - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md) - [Plant-Based Easter Chocolate Ranges](https://www.trendhunter.com/trends/hp-easter-eggs.md) - [Textural Oat Milk Chocolates](https://www.trendhunter.com/trends/7th-heaven-chocolates.md) - [Festive Plant-Based Chocolate Bars](https://www.trendhunter.com/trends/happi-free-from-oat-milk-chocolates.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md)