# Lunar New Year Spirits The Berry Bros. & Rudd 2023 Winter Release Marks the Year of the Dragon By Michael Hemsworth | Published 2023-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/berry-bros-rudd-2023-winter-release References: [retailtimes](https://retailtimes.co.uk/toast-year-of-the-dragon-with-berry-bros-rudds-winter-release/) & [bbr](https://www.bbr.com)  The [Berry Bros. & Rudd](https://www.trendhunter.com/trends/shindo-experimental-01) 2023 Winter Release is finishing off its 325th anniversary year with a celebratory range of whiskeys and rums that include a special bottling that celebrates the [Lunar New Year](https://www.trendhunter.com/trends/peonies-gift-set). The product range includes bottling from handpicked casks chosen for their ability to be paired perfectly with hold weather, and includes [smoky malts](https://www.trendhunter.com/trends/saltire-rare-malt-tamnavulin-17yearold), chocolate orange notes and more. The curated collection is available now from the brand online to provide consumers with a one-stop shop when it comes to finding the best spirits for enhancing their holiday this year. Global Brand Ambassador Joe Whittaker spoke on the Berry Bros. & Rudd 2023 Winter Release saying, "For me, the ideal spirit in winter months is all about rich and luscious flavours that tantalise the taste buds and warm the senses, and I believe our selection of casks in the Winter Release encapsulates this. Our passion at Berry Bros. & Rudd lies in championing quality and celebrating diversity, and we hope you’ll find as much delight in discovering these treasures as we did in curating them." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 45% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Celebratory Range of Whiskeys and Rums:** The Berry Bros. & Rudd 2023 Winter Release offers a celebratory range of whiskeys and rums that are perfect for enhancing holiday celebrations. - **Curated Collection for Winter Months:** The curated collection in the Berry Bros. & Rudd 2023 Winter Release provides consumers with a one-stop shop for finding the best spirits to enjoy during the winter months. - **Championing Quality and Celebrating Diversity:** Berry Bros. & Rudd aims to champion quality and celebrate diversity through their selection of casks in the Winter Release. ### Where This Applies - **Alcohol and Beverage:** The Berry Bros. & Rudd 2023 Winter Release showcases new and exciting options in the alcohol and beverage industry. - **Holiday and Festive Products:** The curated collection in the Winter Release is a great resource for businesses in the holiday and festive products industry. - **Hospitality and Entertainment:** The Berry Bros. & Rudd 2023 Winter Release presents new opportunities for businesses in the hospitality and entertainment industry to enhance their offerings. ## Related on Trend Hunter - [Artistic New Year Spirits](https://www.trendhunter.com/trends/glenfiddich-lunar-new-year.md) - [Holiday-Themed Scotch Whiskeys](https://www.trendhunter.com/trends/royal-salute-1.md) - [Lunar New Year Whiskeys](https://www.trendhunter.com/trends/cordon-bleu.md) - [Chinese New Year-Themed Whiskeys](https://www.trendhunter.com/trends/gran-reserva.md) - [Chinese New Year-Celebrating Whiskies](https://www.trendhunter.com/trends/single-malt.md) - [Aged Christmas-Themed Whiskeys](https://www.trendhunter.com/trends/berry-bros.md) - [Lunar New Year Whiskeys](https://www.trendhunter.com/trends/royal-salute-lunar-new-year.md) - [Lunar New Year-Inspired Libations](https://www.trendhunter.com/trends/a-gift-for-blossoming-futures.md) - [Lunar Celebration Whiskys](https://www.trendhunter.com/trends/lunar-new-year-limited-edition.md)