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# Bold Vista-Filled Wineries
The Beronia Rueda Winery Building Features Massive Windows

By Joey Haar | Published 2018-05-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/beronia-rueda-winery
References: [archdaily](https://www.archdaily.com/894567/beronia-rueda-winery-idom)

For most buildings, a view of the surrounding environment is a nice luxury, but for the Beronia Rueda Winery, such a view is a business necessity. Considering that the [winery headquarters](https://www.trendhunter.com/trends/kew-vineyards-estate-winery) is existentially reliant on the health and maintenance of its vineyard, it should come as no surprise that IDOM, the architecture firm responsible for the building, prioritized [tremendous vistas](https://www.trendhunter.com/trends/villa-95).

The Beronia Rueda Winery is at the most northwesterly edge of its fields. The architects thus design the entire southeastern wall of the building with [as many windows as possible](https://www.trendhunter.com/trends/buchette-del-vino-nyc). There are also massive, dramatic porthole-like structures that extend from the southeastern wall, providing the vintners with completely uninterrupted views of the field to which they lay claim.

Image Credit: [Aitor Ortiz](http://www.aitor-ortiz.com/)

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 5% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What's Driving This Trend

- **Vista-centric Architecture:** With more businesses prioritizing views and natural light, there could be an opportunity for architects and developers to specialize in designing buildings that maximize natural surroundings.
- **Integrated Business Environments:** Incorporating the surrounding environment into a business's physical space could provide a competitive edge and high return on investment for companies in the agriculture and hospitality sectors.
- **Sustainability as a Necessity:** As companies in agriculture and other sectors rely on natural resources to drive their business, there's a growing need to incorporate sustainable practices and materials into their designs.

### Who This Affects Most

- **Architecture:** Architects specializing in integrating natural surroundings and maximizing natural light have the opportunity to provide value for businesses in industries such as agriculture and hospitality.
- **Agriculture:** As businesses in this sector become more focused on sustainability and experiencing the natural environment, there could be an opportunity for wineries and other agricultural enterprises to invest in vista-centric building designs.
- **Hospitality:** Hotels and other hospitality businesses have a chance to distinguish themselves by providing an immersive and sustainable guest experience with integrated natural surroundings as part of their design ethos.

## Related on Trend Hunter

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- [Glass-Stretched Wine Region Expansions](https://www.trendhunter.com/trends/sonoma-wine.md)
- [Vineyard-Detailed Airport Terminals](https://www.trendhunter.com/trends/florence-airport-1.md)
- [Wine Retail Spaces](https://www.trendhunter.com/trends/enofilo.md)
