# Outsmarting Adversary Campaigns The Berocca Think Sharp Ads Pits Two People Against Each Other By Meghan Young | Published 2011-08-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/berocca-think-sharp References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/08/berocca-penalty-kick-interrogation-poker/) & [jwt](http://www.jwt.com/) Although I would normally advocate exercising your own mental capacities and capabilities in a more natural way, the Berocca Think Sharp ad campaign has really intrigued me with regards to this tablet. The clinically proven mix of [vitamin and mineral supplements](https://www.trendhunter.com/trends/graymatter-bright-mind) will not only make you "think sharp," but it will essentially help you to perform better throughout the day overall. Conceived by Singapore-based [ad agency](https://www.trendhunter.com/trends/axe-campaign) JWT, the Berocca Think Sharp ad campaign is comprised of three [print ads](https://www.trendhunter.com/trends/legitimate-you) that show two people being pitted against each other. Although one looks to have the stronger, upper hand, the other is simply relying on his ability to outsmart his opponent (thanks to Berocca, of course). Simple yet effective, the Berocca Think Sharp ad campaign will certainly intrigue you as well. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 36% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Health Supplements:** There is a trend in the health supplement industry towards products that enhance cognitive performance and mental abilities. - **Brain-boosting Ads:** There is a trend in advertising towards campaigns that focus on improving mental sharpness and cognitive abilities. - **Competitive Campaigns:** There is a trend in advertising towards campaigns that pit individuals against each other in a competitive manner. ### Where This Applies - **Health and Wellness:** The health and wellness industry has the opportunity to develop and market more supplements that promote cognitive function and mental sharpness. - **Advertising and Marketing:** The advertising and marketing industry has the opportunity to create more campaigns that emphasize the enhancement of mental abilities through products or services. - **Sports and Competition:** The sports and competition industry has the opportunity to incorporate cognitive performance enhancements into their training and competition strategies. ## Related on Trend Hunter - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Boastful Tea Marketing Campaigns](https://www.trendhunter.com/trends/clipper-teas-make-it-better.md) - [Social Media-Like Study Apps](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni.md) - [30-Day Brain Health Challenges](https://www.trendhunter.com/trends/brain-health-challenge.md)