# Collectible Non-Alcoholic 6-Packs BERO x The Odyssey Shares Noon Wheat with Unique Can Designs By Laura McQuarrie | Published 2026-07-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bero-x-the-odyssey References: [thedailypour](https://thedailypour.com/no-low-alcohol/na-beer/tom-holland-bero-the-odyssey/) & [berobrewing](https://berobrewing.com/products/noon-wheat-x-the-odyssey) Tom Holland is in Christopher Nolan's epic adaptation of The Odyssey, playing the son of Odysseus, and with the movie scheduled to release in theaters everywhere in a matter of days, Tom Holland's premium, non-alcoholic beer brand dropped [BERO](https://www.trendhunter.com/trends/limitededition-kingston-golden-pils) x The Odyssey. This limited-edition Noon Wheat 6-pack shares a taste of the brand's light, refreshing, crisp wheat beer, with three unique can designs inspired by the film. A 2025 Self Pantry Award winner, Bero's Noon Wheat is notable for its [fruity, orange-lime taste](https://www.trendhunter.com/trends/peroni-nastro-azzurro-00-flavored-beers) and candy-like finish. In this collectible [non-alcoholic beer pack](https://www.trendhunter.com/trends/range-of-beers), fans will find special cans influenced by ancient Greece, depicting a horse, a ship, and one of the legendary monsters that Odysseus encounters on his journey home. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 77% | Activity: 79% | Freshness: 83% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Collectible Sober Beverages:** Limited-edition non-alcoholic packs transform everyday refreshment into fandom-driven merchandise with scarcity, visual design, and resale-friendly appeal. - **Movie-branded Cans:** Entertainment partnerships give beverage packaging a storytelling role, linking cinematic worlds to retail shelves through character, setting, and myth-inspired artwork. - **Premium Fan Refreshments:** Celebrity-backed alcohol alternatives are gaining cultural relevance as consumers seek elevated drinks that fit wellness preferences while still feeling social and collectible. ### Industries Being Reshaped - **Non-alcoholic Beverages:** The category is expanding beyond functional sobriety into premium lifestyle positioning, where flavor complexity and collectible packaging create higher-value purchase moments. - **Film Marketing:** Theatrical releases are increasingly supported by consumer goods collaborations that extend audience engagement into grocery, convenience, and direct-to-consumer channels. - **Licensed Merchandise:** Branded consumables broaden the merchandise market by making limited-run packaging part of the collectible experience rather than only apparel, toys, or décor. ## Related on Trend Hunter - [Co-Branded 6-Packs](https://www.trendhunter.com/trends/heinz-and-heineken.md) - [6-Pack Furniture Collections](https://www.trendhunter.com/trends/home-decoors.md) - [Absurd Gummy Ads](https://www.trendhunter.com/trends/skittles-gummies-ads.md) - [Skincare 6-Packs](https://www.trendhunter.com/trends/ceta-six-pack.md) - [Non-Alcoholic Beer Partnerships](https://www.trendhunter.com/trends/nandos-and-bero.md) - [Dual-Serve Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/inigo-cocktails.md) - [Non-Alcoholic Hemp-Derived THC Spirits](https://www.trendhunter.com/trends/hempderived-thc-spirit.md) - [Celebrity-Backed Non-Alcoholic Beers](https://www.trendhunter.com/trends/BERO-Expanded.md) - [Fruity Non-Alcoholic Shandies](https://www.trendhunter.com/trends/bero-shandy.md)