# Fruity Non-Alcoholic Shandies BERO Shandy Features Flavors Inspired by Morning to Midnight By Laura McQuarrie | Published 2026-06-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bero-shandy References: [prnewswire](https://www.prnewswire.com/news-releases/tom-hollands-bero-introduces-first-ever-shandy-product-line-blending-british-tradition-with-bright-new-flavors-302786633.html) & [berobrewing](http://www.berobrewing.com) BERO, the premium non-alcoholic beer co-founded by Tom Holland, announced the launch of a limited-edition seasonal release, [BERO Shandy](https://www.trendhunter.com/trends/BERO-Expanded). The brand's first-ever shandy line features 30% BERO [Kingston Golden Pils](https://www.trendhunter.com/trends/limitededition-kingston-golden-pils) and 70% lemonade, plus additional fruit flavors to create refreshing varieties like lemon-lime [Daybreak Shandy](https://www.trendhunter.com/trends/shandy-collection), elderflower Sunset Shandy, and blackberry-yuzu Midnight Shandy. "To be honest, I created the BERO Shandy for [Zendaya.] She's never been a beer drinker, so I wanted to bring something new to the table that she could enjoy," said Tom Holland, co-Founder of BERO. "I've always loved shandies, so exploring that style with BERO felt like the perfect next step." Pre-sale for the limited-edition BERO Shandy begins exclusively for Club BERO members via brand's official site, followed by a full online rollout starting June 8th. Beginning June 14th, Target will become the first national retailer to bring the Shandy to shelves nationwide. ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 88% | Activity: 90% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Premiumization:** Growing demand for sophisticated zero-proof beverages that mimic adult beer formats creates room for premium ingredient formulations and elevated packaging strategies. - **Flavor-driven Time-of-day Positioning:** Daypart-specific flavor narratives like Daybreak, Sunset and Midnight enable product assortments tailored to consumer moods and occasion-based consumption patterns. - **Limited-edition Direct-to-fan Drops:** Exclusive pre-sales for club members and short-run seasonal releases encourage scarcity-driven demand and closer brand-to-consumer relationship models. ### Who This Affects Most - **Beverage Retail:** National retailers integrating specialty non-alcoholic lines on shelves can reshape assortment strategies and in-store discovery experiences. - **Alcohol Alternatives:** Brands focused on non-alcoholic beer and shandies may expand R&D into complex botanical and fruit-forward formulations that rival alcoholic counterparts. - **Celebrity-backed Brands:** High-profile co-founders and celebrity endorsements drive attention economies that can redefine launch mechanics and premium positioning in crowded categories. ## Related on Trend Hunter - [Olympics-Inspired Bourbon Cocktails](https://www.trendhunter.com/trends/browned-butter-bourbon.md) - [Lemonade-Infused Ice Cream Sandwiches](https://www.trendhunter.com/trends/summer-shandwich.md) - [Moderation-Led Private Label Beers](https://www.trendhunter.com/trends/lowstrength-beer-range.md) - [Ready-to-Drink Canned Shandy's](https://www.trendhunter.com/trends/fosters-proper-shandy.md) - [Succulent Shandy-Flavored Sausages](https://www.trendhunter.com/trends/summer-shandy-beer-brats.md) - [Vintage Water-Infused Treats](https://www.trendhunter.com/trends/lakewater-taffy.md) - [Low-Alcohol Cider Shandies](https://www.trendhunter.com/trends/cider-shandy.md) - [Citrusy Alcohol-Free Shandy Beers](https://www.trendhunter.com/trends/alcoholfree-lemon-lager.md) - [Refreshing Lemon Flavor Beers](https://www.trendhunter.com/trends/honey-lemon-light.md)