# Hallucinogenic Fashion Bernhard Willhelm's ‘Keep It Unreal' Line Seems to Radiat By Katherinev123 | Published 2009-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bernhard-willhelms-keep-it-unreal References: [coolhunting](http://www.coolhunting.com/archives/2009/09/bernard_willhel.php) & [someday-store](http://www.someday-store.com/wordpress/?m=200909) Bernhard Willhelm’s ‘Keep it Unreal’ line of leisure apparel appeals to individuality through an uncommon blend of [eclecticism and style](https://www.trendhunter.com/trends/hm-x-glenn-martens), perfect for the person who doesn’t want to look like everyone else. Termed a “multi-referential fantasy to a sportswear collection,” Bernhard Willhelm’s ‘Keep it Unreal’ collection includes [coordinated leggings and tops](https://www.trendhunter.com/trends/khaotique-noir) emblazoned with psychedelic lines that radiate off the garments. Tees depicting images like a blazing bikini, or “bad taste” tees, are also part of the line, as are huge mesh tunics with African-mask-inspired prints. Overall, the line possesses a [lighthearted, relaxed attitude](https://www.trendhunter.com/trends/wildest-ones-yet) doesn’t seem to take fashion too seriously. I guess you could even say that Bernhard Willhelm’s ‘Keep it Unreal’ line has succeeded in keeping it real. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 47% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Eclectic Leisure Apparel:** Disruptive innovation opportunity: Create a fashion line that combines diverse elements and styles in leisurewear to cater to individuality and self-expression. - **Psychedelic Prints:** Disruptive innovation opportunity: Develop clothing with trippy and vibrant prints that radiate off the garments, offering a unique visual experience. - **Relaxed Fashion Attitude:** Disruptive innovation opportunity: Introduce a fashion line that embraces a lighthearted and non-serious approach, appealing to consumers seeking relaxed and playful styles. ### Sectors Adopting This - **Fashion Apparel:** Disruptive innovation opportunity: Explore the potential for innovative designs and unconventional aesthetics in the fashion apparel industry. - **Streetwear:** Disruptive innovation opportunity: Redefine streetwear fashion by incorporating unique patterns, eclectic combinations, and relaxed attitudes into the industry. - **Athleisure:** Disruptive innovation opportunity: Elevate athleisure clothing by infusing it with unconventional prints and styles that promote self-expression and individuality. ## Related on Trend Hunter - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)