# Atypical Hiking Shoes The Bernhard Willhelm & Camper Hiking Boot is Colorful and Creative By Michael Hines | Published 2010-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bernhard-willhelm References: [highsnobiety](http://www.highsnobiety.com/news/2010/09/30/bernhard-willhelm-x-camper-hiking-sneakers/) & [bernhard-willhelm](http://www.bernhard-willhelm.com/) I wonder just how many hikers will make the Bernhard Willhelm [hiking boot from Camper](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection) their shoe of choice this fall. This [hiking boot/sneaker hybrid](https://www.trendhunter.com/trends/hike-sneaker) from Bernhard Willhelm features [neon coloring](https://www.trendhunter.com/trends/hoka-speedgoat-2) and a design so unique I am having trouble describing it. They say a picture is worth a thousand words. That statement has never been truer than with the Bernhard Willhelm hiking boot. See more images of it above. **Implications** - Shoppers want an element of style in everything they buy. Products that contain an aesthetically pleasing aspect are appealing to those who want to look good with whatever they're doing. Companies trying to increase their popularity on the market could focus on this. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Colorful and Creative Footwear:** Opportunity for companies to create unique and eye-catching footwear that combines style with functionality. - **Hiking Boot/sneaker Hybrid:** Potential for brands to innovate by merging the features of hiking boots and sneakers for a versatile outdoor footwear option. - **Aesthetically Pleasing Products:** Demand for products that offer both functionality and attractive design, providing an opportunity for companies to appeal to style-conscious consumers. ### Where This Applies - **Footwear:** Footwear brands can explore unconventional designs that cater to the growing demand for uniquely styled shoes, accommodating various activities. - **Outdoor Gear:** Opportunity for outdoor gear manufacturers to develop hybrid products that combine the features of different types of footwear to offer versatility and convenience to outdoor enthusiasts. - **Fashion:** Fashion industry can capitalize on the trend of aesthetically pleasing products by incorporating functional elements into their designs, appealing to consumers looking for stylish yet practical options. ## Related on Trend Hunter - [Minimalist Fashion Hiking Footwear](https://www.trendhunter.com/trends/common-projects-hiking-boots.md) - [Chromatic Suede Hiker Sneakers](https://www.trendhunter.com/trends/aim-leon-dore-x-new-balance-rainier-low-pack.md) - [Trail-Ready Hiking Sneakers](https://www.trendhunter.com/trends/air-max-plus-hiker-boot.md) - [Premium Technical Rugged Footwear](https://www.trendhunter.com/trends/hike-sneaker.md) - [Technical Premium Hiking Shoes](https://www.trendhunter.com/trends/amoeba.md) - [Sleek Monochromatic Footwear Designs](https://www.trendhunter.com/trends/caramba.md) - [90s-Style Hiking Sneakers](https://www.trendhunter.com/trends/nike-acg-torre-mid-waterproof.md) - [Naturalistic Militant Hiking Sneakers](https://www.trendhunter.com/trends/canada-goose-glacier-trail-high.md) - [Streetwear Hiking Sneakers](https://www.trendhunter.com/trends/hoka-tor-summit.md)