# Overtly Embellished Attire The Bernhard Willhelm Spring/Summer 2013 Collection is the Eccentric By Jana Pijak | Published 2012-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bernhard-willhelm-spring-summer-2013 References: [dazeddigital](http://www.dazeddigital.com/fashionweek/menswear/ss13/article/13876/1/bernhard-willhelm-menswear-ss13) & [dazeddigital](http://www.dazeddigital.com/fashionweek/menswear/ss13/gallery/34/13876/0/bernhard-willhelm-menswear-ss13) The Bernhard Willhelm Spring/Summer 2013 menswear collection features an over-the-top aesthetic synonymous with the daring designer. Outdoing his previous collections, the designer's [eccentric runway presentation](https://www.trendhunter.com/trends/brucolic) was showcased in the heart of the opulent 17th century Palais Brongniart. Dressed in a mishmash of [expressive layered pieces](https://www.trendhunter.com/trends/khaotique-noir), models sported bright colors, [eye-catching patterns and exaggerated silhouettes](https://www.trendhunter.com/trends/hm-x-glenn-martens). With ghostly painted faces and wild locks, the models' beauty looks were juxtaposed against over-the-top ensembles. Shining a light on overt embellishments and ornate decorative details, this visually striking menswear collection dares to embracing all things eccentric. Proving the direct opposite of traditional, the Bernhard Willhelm Spring/Summer 2013 menswear collection leaves a lasting impression on its fashionable fans. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 53% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Exaggerated Silhouettes:** There is an opportunity for designers to create bold and unconventional fashion pieces that challenge traditional silhouettes. - **Over-the-top Aesthetics:** Brands can explore extravagant and eye-catching designs that cater to consumers who seek unique and attention-grabbing fashion. - **Ornate Decorative Details:** There is potential for businesses to incorporate intricate and ornate embellishments into their products, appealing to those who appreciate opulence and luxury. ### Industries Being Reshaped - **Fashion Design:** Fashion designers can push boundaries and disrupt the industry by creating unconventional and visually striking collections that challenge traditional norms. - **Beauty and Cosmetics:** Beauty brands can experiment with bold and artistic makeup looks that complement over-the-top fashion styles, providing consumers with unique beauty options. - **Luxury Retail:** Retailers specializing in luxury goods can cater to consumers who desire opulent and ornate fashion pieces by curating collections that showcase exquisite and lavish designs. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)