# Serengeti-Inspired Fashion The Bernhard Willhelm Spring/Summer 2012 is Wild and Energetic By Andrew Robertson | Published 2012-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bernhard-willhelm-spring-summer-2012 References: [selectism](http://www.selectism.com/news/2012/04/04/bernhard-willhelm-springsummer-2012/) & [oki-ni](http://www.oki-ni.com/mens/bernhard-willhelm/icat/bernhardwillhelm) Loud and vibrant, the new Bernhard Willhelm Spring/Summer 2012 is an eclectic assortment of daring designs and adventurous apparel. The collection features patterning evocative of African indigenous tribal art. Particularly eye-catching are the Zubac-chic pants; layered in yellow, blue and orange with a zebra design, these hip bottoms are as wild as the landscape that inspired their design. For a more casual yet distinctive Bernard Willhelm feel there are the muscle t-shirts that feature the 100% logo. The minimalist appeal of the logo interacts with the vibrancy of the color pattern to create an assertive and stimulating top. A zestful lineup of fashionable apparel, the Bernard Willhelm Spring/Summer 2012 will fill your wardrobe with a wild assortment of roaring garments. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Eclectic Fashion:** Exploring and combining diverse styles and patterns to create unique and daring fashion statements. - **Tribal-inspired Designs:** Drawing inspiration from indigenous tribal art to infuse clothing with cultural motifs and vibrant patterns. - **Minimalist Logos:** Using simple and clean logos to create a bold and assertive aesthetic in fashion. ### Sectors Adopting This - **Fashion Design:** Designing bold and vibrant clothing collections inspired by diverse cultural sources, such as tribal art. - **Textile Manufacturing:** Producing fabrics that can incorporate intricate patterns and vibrant colors to match the eclectic style of fashion collections. - **Streetwear Brands:** Creating clothing lines that combine minimalist logos with eye-catching patterns to appeal to fashion-forward consumers. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)