# Two-Faced Fashion The Bernhard Willhelm Autumn/Winter 2012 Collection Presents Wild Hairstyles By Harris Jay Rosenberg Alterman | Published 2012-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bernhard-willhelm-autumn-winter-2012 References: [fashionising](http://www.fashionising.com/runway/b--bernhard-willhelm-aw-12-21249.html) & [bernhard-willhelm](http://www.bernhard-willhelm.com/collections/) The Bernhard Willhelm Autumn/Winter 2012 Collection premiered during the 2012 Paris fashion week and took the runway with force. These models looked like something out of a circus with their faces half painted and their hair molded into strange angled shapes. All of the models had their faces half painted, exuding a split-personality feel. One is even completely made up like a circus clown with a half-painted Bozo face and a big red nose; however, her clothing looks like a ragged jumpsuit of a striped prisoner that happened to walk through a car wash of color. The Bernhard Willhelm Autumn/Winter 2012 Collection dares to be different and turns the runway into a [wild circus ring](https://www.trendhunter.com/trends/wild-rose-sparrow). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Half-painted Faces:** Opportunity for cosmetic companies to create makeup products specifically designed for half-painted face looks. - **Angled Hairstyles:** Potential for hair salons to offer avant-garde hairstyles with unique angles and shapes. - **Circus-inspired Fashion:** Fashion designers can explore circus-inspired themes to create bold and unconventional clothing collections. ### Sectors Adopting This - **Cosmetics:** Disruptive innovation opportunity for cosmetic companies to cater to the demand for half-painted face makeup products. - **Hairdressing:** Hair salons can embrace the trend of angled hairstyles and offer cutting-edge hairstyling services to customers. - **Fashion:** Fashion industry professionals can tap into the circus-inspired fashion trend and design unique and daring clothing collections. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)