# Emotional Family Value Ads This Bernas Chinese New Year Commercial Will Render You Speechless By Katherinev123 | Published 2012-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bernas-chinese-new-year References: [adweek](http://www.adweek.com/adfreak/rice-company-serves-different-kind-super-bowl-spot-137738) & [bernas.my](http://www.bernas.com.my/) After some funny, exciting and completely bizarre commercials that have been popping up for the Super Bowl, this Bernas Chinese New Year ad offers a refreshing -- albeit highly emotional -- change. Developed by [Ogilvy & Mather](https://www.trendhunter.com/trends/cokesticks) for the Malaysian rice provider Bernas, this ad is dramatic, poignant and touching, featuring an elegantly acted story of a father and son. It focuses on traditional Chinese dinners in which the whole family partakes and reminds viewers that family should never be taken for granted. Indeed, its [YouTube](https://www.trendhunter.com/trends/synchrony-bank) description says, "Whatever differences we may have as a family, there's always a way to overcome them. So let's come together as one family during reunion dinner. After all, family is forever." This three-minute ad is incredibly inspiring, but you're going to have to suffer through a period of intense catharsis before you get to that point. Watch it now -- you'll be glad you did. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Emotional Advertising:** Opportunity for businesses to create highly emotional and meaningful advertisements that resonate with audiences. - **Family-centric Marketing:** Opportunity for marketers to emphasize the importance of family values and relationships in their campaigns. - **Cultural Celebrations in Advertising:** Opportunity for brands to incorporate cultural celebrations and traditions into their advertising to connect with diverse audiences. ### Sectors Adopting This - **Advertising:** Opportunity for advertisers to create innovative and emotionally impactful campaigns that resonate with consumers. - **Food and Beverage:** Opportunity for food and beverage brands to highlight the role of family and tradition in their products and marketing. - **Media and Entertainment:** Opportunity for media and entertainment companies to produce emotionally engaging content that captivates and moves audiences. ## Related on Trend Hunter - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md) - [Reflection-Encouraging Edible Oil Campaigns](https://www.trendhunter.com/trends/simply-fresh.md)