Some people know how to make something out of nothing -- Bernard Pras knows how to make something out of anything! The French artist uses just about anything he can find to create his crafty masterpieces.
Look closely at his Louis XIV portrait, and you'll recognize toilet paper, bags of chips, soda cans and chocolate bars, while inspection of his Mao portrait reveals slinkies, stars and peacock feathers.
Implications - The fascination with these eco-friendly portraits stems from the consumer desire to be good to the environment. Turning trash into treasure allows customers to feel empowered as they are helping to clean up the world for the better. Companies can benefit from these patterns by providing products that give customers a sense of entitlement when buying a commodity.