# Savory Confectionery Packaging The Bermellon Mexican Candy Branding Denotes Premium Quality By Alexandra Serrano | Published 2012-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bermellon-mexican-candy-branding References: [behance.net](http://www.behance.net/gallery/Bermellon/4576887) & [anagrama](http://www.anagrama.com/) Proving that packaging and production quality are of utmost importance, the Bermellon Mexican Candy Branding is providing deluxe confectionery. It is common knowledge that Mexico is known for its savory, delicious brand of [spicy culinary culture](https://www.trendhunter.com/trends/chili-pops-chamoy). The Bermellon hot candy shop aims to marry these traditional treats with a [premium buying experience](https://www.trendhunter.com/trends/mccormick-gourmet-collection). This ideal is the creation of Anagrama -- a Mexican brand intelligence group. Its aim is to "reflect sophistication values that the brand promotes using an elegant typographic palette and a logotype." It achieves an aesthetically pleasing packaging with [minimalist motifs and bright colors](https://www.trendhunter.com/trends/betterforyou-snack-packaging) that point to the product's spicy flavors. Perhaps the most stylized are the monogrammed sour wafers in rainbow colors that are the Mexican version of French Macaroons. Bermellon's success proves the importance of the presentation that enhances the appeal of treats. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premium Confectionery Packaging:** Opportunity to innovate and create high-end packaging designs for confectionery products, elevating the perception of quality and luxury. - **Mexican Culinary Branding:** Disruptive potential in developing branding strategies that combine traditional Mexican flavors and cultural elements with modern aesthetics. - **Minimalist Packaging Designs:** Opportunity to explore minimalist design approaches in confectionery packaging, creating a visually pleasing and sophisticated product presentation. ### Where This Applies - **Confectionery:** Opportunity for confectionery companies to differentiate themselves through premium packaging and unique branding experiences. - **Food and Beverage:** Disruptive potential for the food and beverage industry to incorporate cultural elements and innovative packaging designs to enhance product appeal. - **Graphic Design:** Opportunity for graphic design professionals to create minimalist packaging designs that elevate the aesthetic value of products across various industries. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Refreshed Colorful Candy Brands](https://www.trendhunter.com/trends/skittles-branding.md)