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# Reworked Touring Cars
The Berlinetta Lusso Arose Out Of a Reworked Ferrari F12

By Rahul Kalvapalle | Published 2015-03-12 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/berlinetta-lusso
References: [gizmag](http://www.gizmag.com/touring-superleggera-berlinetta-lusso-geneva/36499/) & [touringsuperleggera.eu](http://www.touringsuperleggera.eu/en/products10.php)

The Berlinetta Lusso is a stunningly beautiful car that was unveiled by Touring Superleggera at the Geneva Motor show.

This incredible vehicle pays homage to its old-school predecessors, although its engine is unabashedly powerful and forward-looking. The vehicle is essentially a reworked [Ferrari](https://www.trendhunter.com/trends/ferrari-roma-spider) [F12](https://www.trendhunter.com/trends/faltrad-f12) -- its mechanical parts, electrical equipment, electronics and powertrain are that of the Ferrari F12. This means a 6.3 liter engine that is capable of pumping out an impressive 730 horsepower at 8,250 revs per minute, in addition to 509 pounds of torque.

The Berlinetta Lusso also a beautiful body that was designed on good old pencil and paper and shaped through the [manual beating of aluminum sheets](https://www.trendhunter.com/trends/iconic-auto-sports).

With its high-performance engine and beautiful handmade design, this vehicle shows that when tradition meets modernity, amazing things can happen.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 75% | Activity: 19% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Reworked Touring Cars:** Disruptive innovation opportunity: Explore the market for reworking classic cars with modern technology and design.
- **Handmade Design:** Disruptive innovation opportunity: Develop a niche market for handcrafted vehicles, combining traditional craftsmanship with modern engineering.
- **High-performance Engines:** Disruptive innovation opportunity: Create new engines that offer both power and efficiency for high-performance vehicles.

### Industries Being Reshaped

- **Automotive:** Disruptive innovation opportunity: Partner with manufacturers to develop reworked cars that combine classic aesthetics with cutting-edge technology.
- **Customization:** Disruptive innovation opportunity: Build a business around customizing cars, offering personalized design and performance enhancements.
- **Luxury:** Disruptive innovation opportunity: Tap into the luxury car market by offering exclusive, handcrafted vehicles with superior performance capabilities.

## Related on Trend Hunter

- [Remastered Iconic Supercars](https://www.trendhunter.com/trends/remastered-iconic-supercar.md)
- [Italian Lifestyle Sports Cars](https://www.trendhunter.com/trends/ferrari-roma-spider.md)
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