# Youthfully Candid Editorials The Ones 2 Watch 'Berlin Home' Series Highlights Understated Casuals By Jana Pijak | Published 2016-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/berlin-home References: [theones2watch](http://theones2watch.com/editorial/women/27106/) & [laraalegre](http://www.laraalegre.com/) M4 Models face Andrea Enkel stars in 'Berlin Home,' an editorial that is captured for style publication The Ones 2 Watch. The candid image series is lensed by photographer Lara Alegre and boasts wardrobe styling Christina van Zon who handpicks Andrea's understated casuals -- pieces sourced from labels like [Studio Mason](https://www.trendhunter.com/trends/studio-nicholson-fw25), [adidas](https://www.trendhunter.com/trends/zne-collection), Sandro and Kenzo among other names. Hair and makeup for The Ones 2 Watch Berlin Home feature is courtesy of Bernice Ammann who opts for a natural and fresh-faced beauty routine. Rather than opting for a dramatic look, Ammann keeps things simple with cosmetics that evoke a youthful and carefree air. Similar to its effortlessly cool wardrobe and beauty picks, this editorial's images are spontaneous and candid, appearing unposed and unedited overall. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 67% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Spontaneous Imagery:** Opportunity for companies to develop innovative photography techniques that capture candid and unposed images. - **Understated Casuals:** Potential for fashion brands to create and market simple and casual clothing options that resonate with youthful consumers. - **Natural Beauty Routine:** Room for beauty companies to craft natural and fresh-faced beauty products and routines that appeal to younger demographics. ### Where This Applies - **Fashion:** Fashion brands can benefit from the rising demand for understated casuals. - **Photography:** Photography companies can explore ways to capture spontaneous and unposed images, offering a unique approach to visual storytelling. - **Beauty:** Beauty companies have an opportunity to tap into the trend of natural and fresh-faced beauty routines and develop products that align with this aesthetic. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)