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# Whiteout Bookstore Interiors
The Soda.BERLIN Bookshop is a Masterful Application of Minimalism

By Rebecca Byers | Published 2015-05-01 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/berlin-bookshop
References: [retaildesignblog.net](http://retaildesignblog.net/2015/04/30/soda-berlin-bookshop-by-designliga-berlin-germany/) & [en.designliga](http://en.designliga.com/)

This Berlin bookshop is a stunning application of [minimalist interior design](https://www.trendhunter.com/trends/retail-environment) located at the city's Rosenthaler Platz. The space appears much larger than it is thanks to an entirely white interior that includes fixtures, window displays and the stark white walls. A purveyor of visually stimulating art books and magazines, soda.BERLIN is a welcome addition to the brand's initial outpost, soda.München.

The charismatic [art bookstore](https://www.trendhunter.com/trends/xixi-goldmye-bookstore) was designed by Munich-based Designliga, who did a great job of creating a space that is a clear extension of soda.München, which the firm also designed.

By designing a space that uses [natural lighting and sparsely displayed objects](https://www.trendhunter.com/trends/one-by-one-1) to create a calming, sophisticated atmosphere, soda has added itself to a long list of must-see Berlin bookshops.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 28% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Minimalist Interior Design:** Opportunity for businesses to create visually stunning, calming spaces using minimalistic design principles.
- **Art Bookstores:** Potential for unique retail spaces that curate visually stimulating art books and magazines.
- **Natural Lighting:** Innovation in utilizing natural light to enhance the atmosphere and perception of space in retail environments.

### Who This Affects Most

- **Interior Design:** Disruptive innovation opportunities in creating minimalist spaces that evoke sophistication and calmness.
- **Retail:** Opportunity for retailers to curate specialized bookstores that focus on visually stimulating art books and magazines.
- **Architecture and Lighting:** Innovations in designing retail spaces that optimize natural lighting to enhance the ambiance and experience for customers.

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