# Weatherproof Fall Fashion Designs Berghaus Launches a New Collection for the FW20 Season By Amy Duong | Published 2020-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/berghaus References: [hypebeast](https://hypebeast.com/2020/10/berghaus-fall-winter-2020-collection) & [berghaus](https://www.berghaus.com/new-season/mens-new-season) [Berghaus](https://www.trendhunter.com/trends/lidl-by-lidl) introduces its latest collection designed for the Fall/Winter 2020 season comprised of a series of [outerwear silhouettes](https://www.trendhunter.com/trends/soeur-x-kway) for the colder temperatures. The new range of goods focuses on longevity powered by function. With models such as the Ronnas Reflect, the Arkos Reflect Down Jacket, and the Breccan Insulated Parka, each piece plays a role in the brand's own MadeKind capsule. The construction features [environmentally friendly materials](https://www.trendhunter.com/trends/nanamica-4) for a sustainable approach and MadeKind is the capsule dedicated to a greener world. Each design in the seasonal capsule comes with a lifetime guarantee as a part of its longevity contribution. Customers will get a refund or a free replacement of their product is there are any defects, faulty design, or dissatisfaction. Image Credit: Berghaus ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 60% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** The focus on environmentally friendly materials in Berghaus' Fall/Winter 2020 collection presents an opportunity for brands to explore sustainable fashion in their designs. - **Longevity in Product Design:** The introduction of a lifetime guarantee for each design in Berghaus' new collection highlights the potential for brands to differentiate themselves by emphasizing longevity in their products. - **Functionality-driven Outerwear:** The emphasis on function in Berghaus' outerwear silhouettes for the colder temperatures opens up possibilities for brands to disrupt the industry by prioritizing practicality in their designs. ### Where This Applies - **Fashion:** The sustainable and longevity aspects of Berghaus' Fall/Winter 2020 collection create opportunities for innovation in the fashion industry. - **Outdoor Gear:** The functionality-driven outerwear showcased in Berghaus' latest collection provides an opportunity for disruptive innovation in the outdoor gear industry. - **Retail:** The focus on sustainability and lifetime guarantees in Berghaus' collection offers potential for disruption and new business models in the retail industry. ## Related on Trend Hunter - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Seasonal Dynamic Outerwear Capsule](https://www.trendhunter.com/trends/kestin-1.md) - [Tactical Weatherproof Fashions](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection.md) - [Autumnal Inclement Weather Jackets](https://www.trendhunter.com/trends/fjallraven-and-goretex.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md)