# Streetwear Mascot Figurines BAPE and Medicom Toy Introduce Branding Be@rbricks Figures By Amy Duong | Published 2019-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/berbricks References: [highsnobiety](https://www.highsnobiety.com/p/bape-medicom-toy-bearbrick-1st-camo-shark-baby-milo/) & [bape](https://bape.com/chogokin/) Japanese streetwear label [BAPE](https://www.trendhunter.com/trends/bape-and-transformers-1) works in collaboration with [Medicom Toy](https://www.trendhunter.com/trends/legacy-camo-shark) on a series of special Be@rbricks toys referencing its own label. There are two bear-shaped figurines that boast familiar pattern designs -- it shows off the visuals of BAPE's Shark hoodie and its signature 1st camo print. The two are also available in two colorway options of either green camo or a darker desert camo option. The third and final figurine recalls the label's signature little mascot, baby milo. Notably, the brand-referencing toys also come with flexible screws, which enables the figures to rest in a variety of different positions. The set of Be@rbricks toys by BAPE and Medicom are set to launch online and in-store beginning February 3rd. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 84% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Streetwear Mascot Figurines:** Streetwear brands can innovate their marketing strategy by creating collectible figurines based on their iconic designs. - **Collaborative Toys Collections:** Collaborations between toy makers and fashion brands can create new revenue streams for both industries. - **Flexible Design Toys:** Toys with flexible screws present unique opportunities for customization and interactivity. ### Where This Applies - **Streetwear:** Streetwear brands can expand their products offering by creating collectible figurines based on their iconic designs. - **Toy Manufacturing:** Collaborating with fashion brands can increase demand for collectible toys and broaden their market reach. - **Retail:** Retailers can leverage these collaborations and unique toys to drive foot traffic and sales in-store. ## Related on Trend Hunter - [Streetwear-Fused Collaborative Capsules](https://www.trendhunter.com/trends/legacy-camo-shark.md) - [Cartoon Franchise Collab Collectibles](https://www.trendhunter.com/trends/bape-and-transformers-1.md) - [Shiny Chrome Ape Statues](https://www.trendhunter.com/trends/baby-milo-1.md) - [Streetwear-Themed Aroma Diffusers](https://www.trendhunter.com/trends/bearbrick-aroma-ornaments.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [Streetwear Mecha Statues](https://www.trendhunter.com/trends/bape-and-bandai.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [70s-Themed Collectibles](https://www.trendhunter.com/trends/corduroy-bearbrick.md) - [Monochromatic Mascot-Themed Collections](https://www.trendhunter.com/trends/undercover-3.md)