# Conceptual Tech-Branded Purifiers The 'BeoAir' Purifier Optimizes the Air within Your Living Space By Michael Hemsworth | Published 2018-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beoair-purifier References: [tuvie](http://www.tuvie.com/beoair-air-purifier-and-humidifier-concept-proposal-for-bang-olufsen/) & [behance.net](https://www.behance.net/silazeytin) The conceptual 'BeoAir' purifier has been created as a [sculptural piece of equipment](https://www.trendhunter.com/trends/windmill-air-purifier) for the modern home that would help to optimize the air to keep it as healthy and refreshing as possible. The air purifier works by purifying the air with the main base unit, while the upper unit will perform humidification to keep the environment at the optimal humidity level. The [humidification unit](https://www.trendhunter.com/trends/dyson-purifier-humidify) sits atop the main unit thanks to magnetic levitation technology that enables it to float in midair to create an intriguing visual experience and humidify more evenly. The conceptual 'BeoAir' purifier is the design work of Sila Tülay Zeytin and identifies the increased need for [design-conscious air purification technology](https://www.trendhunter.com/trends/windmill) as consumers spend more time in their homes and offices. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Sculptural Air Purifiers:** Opportunities for integrating air purifiers into home decor while maintaining high performance. - **Multi-functional Air Purifiers:** Opportunities for air purifiers to have additional functionalities such as humidification to optimize living and working spaces further. - **Design-conscious Air Purifiers:** Opportunities for air purifiers to be aesthetically pleasing to consumers as they become more design-conscious in their home and office spaces. ### Who This Affects Most - **Home Decor Industry:** Opportunities for home decor companies to integrate air purifiers into their designs and offer multi-functional pieces to consumers. - **Air Purifier Industry:** Opportunities to create air purifiers that are not only high-performing but also aesthetically pleasing and able to offer additional functionalities. - **Office Design Industry:** Opportunities for office design companies to offer air purifiers as a part of their designs to optimize working spaces for employees. ## Related on Trend Hunter - [Drone-Equipped Air Purifiers](https://www.trendhunter.com/trends/ultro-air-purification-system.md) - [Style-Influenced Air Purifiers](https://www.trendhunter.com/trends/bauhaus-air-purifier-concept.md) - [Tactile Interaction Air Purifiers](https://www.trendhunter.com/trends/blur-air-purifier.md) - [Slender Two-in-One Air Modifiers](https://www.trendhunter.com/trends/humidifier-and-air-purifier.md) - [Air-Optimizing Humidifiers Units](https://www.trendhunter.com/trends/ph-air-manager.md) - [Ambient Illumination Air Purifiers](https://www.trendhunter.com/trends/air-purifier-concept.md) - [Turntable-Inspired Air Purifiers](https://www.trendhunter.com/trends/aether-air-purifier.md) - [Plant-Supporting Air Purifiers](https://www.trendhunter.com/trends/florapur-air-purifier-concept.md) - [Optical Illusion Air Purifiers](https://www.trendhunter.com/trends/winben-levitating-air-purifier.md)