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# Supercar Skis
The Bentley Zai Zaiira Skis are Ready to Retail (UPDATE)

By Michael Hines | Published 2010-01-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bentley-zai-zaiira-skis
References: [gizmag](http://www.gizmag.com/zaiforbentley-zaiira-skiis/14027/) & [zai.ch](http://www.zai.ch/)

The collaboration of luxury automakers and ski manufacturers has finally given retail birth to the Bentley Zai Zaiira skis. Awhile ago we wrote up this collaboration [here](http://www.trendhunter.com/trends/bentley-zai-supersport-skis). Now, my friends, these skis are a purchasable reality.

The Bentley Zai Zaiira skis are available now with a limited edition amount of 250 and for the low price of only $9,800. These skis are made of a super awesome material that can only be described below me. If you’re in the market for some luxury skis look no further my friends.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 35% | Activity: 27% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Collaborations:** The collaboration between luxury automakers and ski manufacturers is creating innovative products like the Bentley Zai Zaiira skis.
- **Limited Edition Collectibles:** The limited edition production of only 250 Bentley Zai Zaiira skis presents an opportunity for collectors and enthusiasts.
- **High-end Materials:** The use of super awesome materials in the Bentley Zai Zaiira skis showcases the potential for disruptive innovation in premium ski manufacturing.

### Where This Applies

- **Automotive:** Luxury automakers collaborating with skiing industry highlights the potential for cross-industry disruptive innovation in automotive.
- **Outdoor Gear:** The launch of Bentley Zai Zaiira skis demonstrates a space for premium and luxury outdoor gear innovation.
- **Collectibles:** The limited edition nature of the Bentley Zai Zaiira skis opens up opportunities for innovation in the collectibles market.

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