# Deluxe Automaker Skis The Bentley Zai Supersport Skis for Luxury-Loving Snow Bunnies By Katherinev123 | Published 2009-12-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bentley-zai-supersport-skis References: [luxury-insider](http://www.luxury-insider.com/Current_Affairs/post/2009/12/22/Bentley-Swaps-Tyres-for-Skis.aspx) & [autoblog](http://www.autoblog.com/2009/12/19/bentley-and-zai-launch-supersport-skis/) However odd it may sound, the [luxury car maker Bentley](https://www.trendhunter.com/trends/bentley-home-hyde) has teamed up with Swiss ski manufacturer Zai to create limited edition [Bentley Zai Supersport Skis](https://www.trendhunter.com/trends/bentley). A first for Bentley, the Bentley Zai Supersport Skis incorporate all the luxurious and careful detailing of the car company’s own luxury vehicles. The skis are all handmade and use carbon-fiber, rubber, and steel—materials that, according to The Luxury Insider, have never before been used in the production of skis. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 34% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Ski Equipment:** The demand for ski equipment that offers the same level of luxury and attention to detail as high-end cars presents an opportunity for luxury goods companies to expand into the winter sports industry. - **Material Innovation in Sports Equipment:** Using unique materials in the production of sports equipment presents an opportunity for innovation and disruptive technology in the sports equipment industry. - **Collaborative Luxury Branding:** Collaborations between luxury brands in different industries, such as the Bentley-Zai partnership, can lead to unique and innovative products that appeal to a wider audience. ### Who This Affects Most - **Luxury Goods:** Luxury goods companies can expand into the winter sports industry by offering high-end ski equipment. - **Sports Equipment Manufacturing:** Innovating with unique materials and collaborating with other brands offers an opportunity for growth and increased market share in the sports equipment industry. - **Automotive Manufacturing:** Automotive companies can expand their brand presence and appeal to new markets by collaborating with other luxury brands outside of the automotive industry. ## Related on Trend Hunter - [Opulent Custom-Finish SUVs](https://www.trendhunter.com/trends/bentley.md) - [Alpine-Ready Performance SUVs](https://www.trendhunter.com/trends/alpineready-performance-suvs.md) - [Luxe Winter Sport SUVs](https://www.trendhunter.com/trends/2024-range-rover-sport-deer-valley-edition.md) - [Sustainable Luxury Vehicle Interiors](https://www.trendhunter.com/trends/odyssean-edition.md) - [Carbon-Loaded Luxury Sports Cars](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports.md) - [Revolutionized Automotive Customization](https://www.trendhunter.com/trends/mulliner.md) - [Sneaker Designer-Collaborative Vehicles](https://www.trendhunter.com/trends/flying-spur-1.md) - [Chinese Culture Car Interiors](https://www.trendhunter.com/trends/bentley-mulliner-inspired-by-china.md) - [Airline-Inspired Bespoke Vehicles](https://www.trendhunter.com/trends/airline-seat-specification.md)