# Automotive Collaboration Whiskeys Bentley x The Macallan Horizon Whiskey is Elegantly Packaged By Michael Hemsworth | Published 2022-08-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bentley-x-the-macallan-horizon-whiskey References: [uncrate](https://uncrate.com/bentley-x-the-macallan-horizon-whiskey/) & [bentleymedia](https://www.bentleymedia.com/en/newsitem/1366-bentley-and-the-macallan-introduce-the-macallan-horizon)  The Bentley x The Macallan Horizon Whiskey has been unveiled by the Craigellachie, Moray, Scotland-based distillers and the UK-based automotive brand as a collaboration spirit for discerning drinkers to enjoy. The whiskey is a single malt expression contained in packaging crafted using six sustainable materials as a nod to The Macallan Distiller's Six Pillars. These are the philosophical foundation for the brand's whiskeys, and includes reclaimed copper aluminum from the Bentley factory, recycled wood and low-CO2 leather. The final two elements are the glass bottle itself and the scotch whiskey. The Bentley x The Macallan Horizon Whiskey will be launched in the summer of 2023 for avid fans of the brands and/or discerning spirit aficionados to try out, but only if they can get their hands on it. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 89% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sustainability-driven Collaborations:** Companies are collaborating for sustainability-driven products that utilize reclaimed and recycled materials for eco-friendliness. - **Luxury Alcoholic Beverages:** Collaborations between luxury automotive and spirit brands are producing high-end alcoholic beverages in exclusive packaging. - **Limited Edition Products:** Exclusive collaborations between established brands are producing limited edition products for the discerning market. ### Sectors Adopting This - **Alcohol:** The alcohol industry can capitalize on the trend of collaborating with luxury brands for high-end limited edition products. - **Luxury Cars:** The luxury car industry can collaborate with other luxury brands for specially designed products for their affluent customer base. - **Sustainable Packaging:** Companies in the sustainable packaging industry can work with luxury alcohol and automotive brands to create eco-friendly and exclusive packaging materials. ## Related on Trend Hunter - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md) - [Car-Backed Luxury Whiskies](https://www.trendhunter.com/trends/bowmore-islay.md) - [Car-Branded Golden Ratio Whiskeys](https://www.trendhunter.com/trends/masters-selection.md) - [Sports Car-Inspired Whiskies](https://www.trendhunter.com/trends/aston-martin-in-formula-one.md) - [Design Studio-Made Whiskeys](https://www.trendhunter.com/trends/callum-529.md) - [Celebratory Premium Whiskeys](https://www.trendhunter.com/trends/macallan-m-collection.md) - [Arc-Shaped Luxe Libation Bottles](https://www.trendhunter.com/trends/arc52-the-mokume-edition.md) - [Motorsport-Inspired Malt Whisky Partnerships](https://www.trendhunter.com/trends/aston-martin-formula-one.md) - [Racing Team-Inspired Whiskies](https://www.trendhunter.com/trends/aston-martin-formula-one-team.md)