# Revamped Flagship Touring Cars The Bentley Mulsanne is Bold Step in a New Direction By Robyn Currie | Published 2009-10-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bentley-mulsanne References: [luxist](http://www.luxist.com/2009/10/01/new-bentley-mulsanne-is-only-the-beginning/) & [bentleymotors](http://www.bentleymotors.com) [Luxury auto makers](https://www.trendhunter.com/trends/modified-luxury-vehicle) have been shown who’s who with the recent economic recession. With the focus on saving money, many have been made to modify their platforms. The Bentley Mulsanne is Bentley’s way of trying to make things right. The completely redesigned ride is a bold move for the auto company, as the Bentley Mulsanne signals a departure from the what made Bentley. With [sleek details](https://www.trendhunter.com/trends/expedition-motor-company) and fancy new gadgets to boot, the Bentley Mulsanne is sure to bring back the luster to the once formidable company. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 15% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Redesigned Luxury Cars:** There is an opportunity for luxury car makers to revamp old models and offer new design details and features that will appeal to modern consumers. - **Incorporating New Technology:** Luxury car companies can differentiate themselves by incorporating cutting-edge technology and gadgets in their vehicles. - **Sustainability in Luxury Cars:** There is a demand for luxury vehicles that prioritize sustainability, creating opportunities for luxury car makers to introduce eco-friendly options. ### Who This Affects Most - **Luxury Automotive:** Luxury auto makers can create new business opportunities by offering high-end vehicles with the latest technology and unique design features. - **Technology:** Companies specializing in automotive technology can develop new products to be incorporated in luxury vehicles. - **Sustainable Transportation:** Luxury car makers can partner with sustainable transportation companies to design and produce eco-friendly luxury vehicles. ## Related on Trend Hunter - [Opulent Custom-Finish SUVs](https://www.trendhunter.com/trends/bentley.md) - [Revived Classic Vintage Cars](https://www.trendhunter.com/trends/car-zero.md) - [Blacked-Out Sportscar Spec Packages](https://www.trendhunter.com/trends/mulliner-blackline.md) - [Chinese Culture Car Interiors](https://www.trendhunter.com/trends/bentley-mulliner-inspired-by-china.md) - [Sustainable Luxury Vehicle Interiors](https://www.trendhunter.com/trends/odyssean-edition.md) - [Airline-Inspired Bespoke Vehicles](https://www.trendhunter.com/trends/airline-seat-specification.md) - [Carbon-Loaded Luxury Sports Cars](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports.md) - [Luxurious Wooden Surfboards](https://www.trendhunter.com/trends/luxurious-wooden-surfboard.md) - [Style-Refined Luxury Sedans](https://www.trendhunter.com/trends/phantom-series.md)