# Luxury Auto Fragrance Launches The New Bentley Perfume Will Enhance Luxury Driving with Scent By Simal Yilmaz | Published 2013-02-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bentley-fragnance References: [luxurylaunches](http://www.luxurylaunches.com/fashion/bentley-launches-its-first-luxury-fragrance-range-for-men.php) To complement the promoted luxury lifestyle, British automobile company [Bentley](https://www.trendhunter.com/trends/the-macallan-horizon) has recently launched their first Bentley frangance line. The fragrance range has three distinct scents with a rather varying prices. The ‘Lalique for Bentley Crystal Edition,’ composed by Mylène Alran from the French perfume house, [Robertet](https://www.trendhunter.com/trends/pleasing-scented-candle-collection) costs $4655 for a 40 ml bottle. The ‘Bentley for Men,’ created by French perfumer Nathalie Lorson from the perfume house [Firmenich](https://www.trendhunter.com/trends/lynx-fine-fragrance-collection), is going for $93 for 100ml. The outrageous price differences aside, the fragrance line essentially promises all consumers a lifestyle ingredient that promotes and supports the fast, rich and the glamorous. It is a launch that many Bentley fanatics will jump on in no time. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Luxury Auto Fragrances:** The launch of Bentley's fragrance line demonstrates the trend of luxury auto brands diversifying their product offerings beyond automobiles. - **Expensive Perfumes:** The varying prices of Bentley's fragrances highlight the trend of luxury perfume brands charging exorbitant prices for their products. - **Lifestyle Branding:** Bentley's fragrance line reflects the trend of luxury brands using scent to enhance their brand image and promote a specific lifestyle. ### Who This Affects Most - **Luxury Auto:** Luxury auto brands like Bentley are extending their brand reach into the fragrance industry to attract and engage a broader consumer base. - **Perfume:** The launch of Bentley's fragrance line showcases the potential for high-end perfume brands to collaborate with luxury auto brands to create exclusive and aspirational products. - **Marketing and Branding:** The use of fragrances by luxury brands like Bentley presents an opportunity for marketing and branding professionals to create unique experiences and associations for consumers. ## Related on Trend Hunter - [Mood-Altering Automotive Fragrances](https://www.trendhunter.com/trends/bmw-fragrances.md) - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Luxe Thrillseeker Fragrances](https://www.trendhunter.com/trends/amg-parfum.md) - [Luxury Herb-Dominant Fragrances](https://www.trendhunter.com/trends/montblanc-4.md) - [Luxurious Lifestyle Fragrance Products](https://www.trendhunter.com/trends/maisonmuse.md) - [Automotive Brand Racing Perfumes](https://www.trendhunter.com/trends/nissan-smell-my-dust.md) - [Car Fragrance Vending Machines](https://www.trendhunter.com/trends/carfume-vending-machine.md) - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md)