# Supercar Branded Laptops Bentley Gets Geeky With Ego By Cowbag | Published 2008-08-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bentley-branded-laptops-car-maker-branches-out References: [crookedbrains.net](http://www.crookedbrains.net/) At first glance, people have been surprised to see laptops on display at the British Motor show. These laptops were from [Bentley](https://www.trendhunter.com/trends/luxurious-wooden-surfboard) though, so it did in fact make perfect sense. These luxury laptops (they call them note books) come from Dutch company, [Ego](https://www.trendhunter.com/trends/ego-power-misting-fan). Prices START at £10,000 and each is hand-built and wrapped in custom-stitched leather and color schemes which are taken directly from Bentley automobiles. I can see a computer geek really wanting one of these. In case you are interested, it has a 64-bit processor with 160 GB hard drive, runs on [Microsoft's](https://www.trendhunter.com/trends/microsoft-surface-pro-9-liberty-special-edition) Windows Vista. Pricing starts at £10,000 ($19,823). Below is the original Ego computer line. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### Why This Trend Is Growing - **Luxury Branding:** Luxury branding trend in the tech industry, with high-end companies like Bentley entering the laptop market with premium offerings. - **Customized and Hand-built Tech:** Hand-built and bespoke technology trend, with companies like Ego offering personalized, custom-made laptops with high-end specifications. - **Cross-industry Collaborations:** Trend of cross-industry collaborations, as companies from different sectors such as automotive and tech come together to offer unique, luxury products like the Bentley-branded laptops. ### Industries Being Reshaped - **Technology:** The technology industry has potential for disruptive innovation by targeting high-end, luxury consumers with customized, high-specification devices. - **Automotive:** The automotive industry has the potential for disruptive innovation by expanding their brand presence in other industries such as technology and lifestyle, with products like the Bentley-branded laptops. - **Luxury Goods:** The luxury goods industry has the potential for disruptive innovation by entering into new sectors such as technology and leveraging cross-industry collaborations to create unique, high-end products. ## Related on Trend Hunter - [Luxe Vehicle-Branded PC Cases](https://www.trendhunter.com/trends/o11d-evo-rgb-automobili.md) - [Elegant Automotive Gamer Laptops](https://www.trendhunter.com/trends/msi-stealth-16-mercedesamg.md) - [Luxurious Wooden Surfboards](https://www.trendhunter.com/trends/luxurious-wooden-surfboard.md) - [Easily Customizable Laptops](https://www.trendhunter.com/trends/lenovos-new-laptop.md) - [Ultra High-End Laptop Specs](https://www.trendhunter.com/trends/ultima-18.md) - [High End Lightweight Laptops](https://www.trendhunter.com/trends/thinkpad-x1-extreme.md) - [Chromatic Customizable Display Laptops](https://www.trendhunter.com/trends/lenovo-thinkbook-13x-gen-4-spe.md) - [Carbon-Loaded Luxury Sports Cars](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports.md) - [Luxury Car-Inspired Headphones](https://www.trendhunter.com/trends/luxury-carinspired-headphone.md)