# Exclusive Automotive Fragrances 'Bentley Beyond' Captures the Color, Emotion & Scent of Journeys By Laura McQuarrie | Published 2019-03-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bentley-beyond References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Bentley_launches_first_exclusive_fragrance_collection/152771) & [bentleymedia](https://www.bentleymedia.com/en/newsitem/908-bentley-beyond-the-collection-discover-a-new-world-of-scent) 'Bentley Beyond' is the first unisex perfume collection from Bentley Fragrances and it takes inspiration from a passion for travel and exotic destinations. The collection includes a trio of scents, each of which captures the color, emotion and scent of a different journey. With precious ingredients, Bentley Beyond is said to "translates a voyage into scent." A Trip to Acapulco with Exotic Musk conjures the essence of blue bays, cliffs and oceanside Mexican resorts with notes of amber, orris, white wood and tonka bean, while A Journey to Goa with Majestic Cashmere takes cues from the Arabian Sea and a fusion of Hindu, Portuguese and Ottoman influences. The third and final perfume in the collection, An Odyssey in Java with Wild Vetiver, channels rainforests and ancient stone temples. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Unisex Perfume Collections:** The rise of unisex perfume collections presents opportunities for fragrance companies to cater to a broader customer base and challenge traditional gender norms. - **Scent-inspired Journeys:** Creating fragrances that capture the color, emotion, and scent of specific travel destinations allows perfume brands to offer consumers a unique olfactory experience and tap into their desire for escapism and wanderlust. - **Ethnic and Cultural Influences:** Drawing inspiration from specific regions and their cultural influences opens doors for perfumers to create niche fragrances that celebrate diversity and offer consumers a sensorial journey through different traditions and customs. ### Sectors Adopting This - **Fragrance Industry:** The fragrance industry can leverage the demand for innovative unisex perfume collections by developing unique and captivating scents that appeal to a wider range of customers. - **Travel and Tourism Industry:** Collaborations between perfume brands and the travel industry can create immersive experiences where customers can explore different scents and destinations, enticing them to visit exotic locations. - **Fashion and Design Industry:** Fashion and design brands can collaborate with perfume companies to create scent-inspired collections that complement their clothing lines, offering consumers a multi-sensory experience that enhances their personal style. ## Related on Trend Hunter - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Wanderlust Fragrance Ranges](https://www.trendhunter.com/trends/adventures-elegance-collection.md) - [Mood-Altering Automotive Fragrances](https://www.trendhunter.com/trends/bmw-fragrances.md) - [Globally Inspired Fragrance Collections](https://www.trendhunter.com/trends/globally-inspired-fragrance.md) - [Luxe Thrillseeker Fragrances](https://www.trendhunter.com/trends/amg-parfum.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Venetian Fragrance Trifectas](https://www.trendhunter.com/trends/bottega-veneta-7.md) - [Luxury Herb-Dominant Fragrances](https://www.trendhunter.com/trends/montblanc-4.md) - [Richly Scented Fragrances](https://www.trendhunter.com/trends/the-rservation-fragrances.md)