# Ultra-Luxury SUVs The Bentley Bentayga is Exceptionally Powerful and Comfortable By Rahul Kalvapalle | Published 2015-06-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bentley-bentayga References: [gizmag](http://www.gizmag.com/bentley-bentayga-spy-photos/37837/) & [bentayga.bentleymotors](http://bentayga.bentleymotors.com/en/the-new-bentley-suv.html) The [Bentley Bentayga](https://www.trendhunter.com/trends/bentayga-speed) is the upcoming sports utility vehicle from Bentley, which has been hyping up the offering for some time now. Bentley isn't a name that you would normally associate with a sports utility vehicle, but that's all set to change with the introduction of the Bentayga, which combines [style, performance and luxury](https://www.trendhunter.com/trends/brabus-xl-800-cabrio-gwagen) true to the Bentley ethos. It appears that the Bentley Bentayga will feature a rather aggressive stance with subtle yet noticeable design changes compared to the EXP 9 F. These changes make it look fairly sporty rather than looking like any other traditional crossover vehicle. Bentley hasn't released a whole bunch of information about the Bentayga just yet, but it has claimed that the vehicle will include technology that will make it the most advanced Bentley yet. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 46% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Ultra-luxury Suvs:** The introduction of the Bentley Bentayga showcases the growing trend of ultra-luxury SUVs in the automotive industry. - **Sports Utility Vehicle (SUV) Styling:** The aggressive and sporty design changes of the Bentley Bentayga highlight a trend towards more dynamic and stylish SUVs. - **Advanced Automotive Technology:** The inclusion of cutting-edge technology in the Bentley Bentayga exemplifies the trend towards increasingly advanced features in luxury vehicles. ### Who This Affects Most - **Luxury Automotive:** The release of the Bentley Bentayga presents disruptive innovation opportunities in the ultra-luxury SUV segment of the automotive industry. - **Automotive Design:** The unique and sporty styling of the Bentley Bentayga opens up disruptive innovation opportunities in the field of SUV design. - **Automotive Technology:** The advanced technology showcased in the Bentley Bentayga creates disruptive innovation opportunities in the luxury automotive technology sector. ## Related on Trend Hunter - [Ultra-Powerful Luxury SUVs](https://www.trendhunter.com/trends/dbx707.md) - [Carbon-Loaded Luxury Sports Cars](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports.md) - [Space-Themed SUVs](https://www.trendhunter.com/trends/bentayga-speed.md) - [Luxury SUV Teasers](https://www.trendhunter.com/trends/urus-evo.md) - [Sustainable Luxury Vehicle Interiors](https://www.trendhunter.com/trends/odyssean-edition.md) - [Trailblazing Luxury Electric SUVs](https://www.trendhunter.com/trends/luxury-electric-suv.md) - [Utilitarian Luxury SUVs](https://www.trendhunter.com/trends/ineos-grenadier-series-ii-expedition.md) - [Airline-Inspired Bespoke Vehicles](https://www.trendhunter.com/trends/airline-seat-specification.md) - [Sporty Performance SUV Models](https://www.trendhunter.com/trends/2023-bmw-alpina-xb7.md)