# Lentil-Based Pasta Brands 'Bentilia' has Received a Full Branding Makeover with New Products By Colin Smith | Published 2022-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bentilia References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/21965-lentil-based-pasta-brand-gets-makeover) & [bentilia](https://bentilia.com/)  '[Global Foods and Ingredients Ltd.](https://www.trendhunter.com/trends/bain-capital),' a Toronto, Canada-based plant-based foods company, announced that it has completed its rebranding of 'Bentilia,' a [lentil-based pasta](https://www.trendhunter.com/trends/high-protein-pasta) manufacturer that the company recently acquired. The new packaging face for Bentilia draws attention to the authentic ingredients used in each box and the health benefits associated with these ingredients. The branding on each box is clear, showing Bentilia's brand name at the top, and the specific type of pasta in the center of the box. Surrounding the pasta name is both imagery and nutritional information for that specific type of pasta, keeping customers informed on the calorie content, protein content, and more. In addition to launching this full brand refresh, Global Foods and Ingredients Ltd. stated that it will be launching a new lineup of Bentilia pastas that are made with [fully gluten-free recipes](https://www.trendhunter.com/trends/highprotein-pasta). Image Credit: Global Food and Ingredients Ltd. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 7% | Activity: 28% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-based Pasta:** Companies can innovate by exploring new plant-based sources of pasta, with health benefits that will attract health-conscious consumers. - **Authentic Packaging:** Marketers can offer more information on packaging, educating consumers on the sourcing of ingredients as well as nutritional information. - **Gluten-free Products:** Businesses can cater to gluten-free consumers and work on developing innovative gluten-free formulations. ### Industries Being Reshaped - **Food Manufacturing:** Companies in the food manufacturing industry can innovate by producing plant-based alternatives to traditional pasta products. - **Packaging:** Companies in packaging can work to develop new eco-friendly materials or emphasize the ingredient-sourcing and nutrition information on the packaging. - **Gluten-free Products:** Businesses focusing on gluten-free products can work to create innovative formulations and manufacture them with increased efficiency. ## Related on Trend Hunter - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Three-Ingredient Veggie Pastas](https://www.trendhunter.com/trends/veggie-pasta.md) - [Protein-Forward Pasta Lines](https://www.trendhunter.com/trends/protein-pastas.md) - [Fiber-Rich Pastas](https://www.trendhunter.com/trends/goodwheat.md) - [Bean-Powered Pastas](https://www.trendhunter.com/trends/fava-bean-pasta.md) - [Gluten-Free Pasta Variants](https://www.trendhunter.com/trends/banza-1.md) - [Lupini Bean Pastas](https://www.trendhunter.com/trends/lupini-bean-pasta.md) - [Italian Pasta Packaging Upgrades](https://www.trendhunter.com/trends/barilla.md)