# Luxe Fly Fishing Autos The Bentayga Fly Fishing SUV Includes an Expansive Built-In Tackle Box By Riley von Niessen | Published 2016-07-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bentayga-fly-fishing References: [hypebeast](http://hypebeast.com/2016/7/bentley-bentayga-fly-fishing) & [digitaltrends](http://www.digitaltrends.com/cars/bentley-bentayga-fly-fishing-by-mulliner/) The 'Bentayga Fly Fishing' SUV is, as it's name infers, a luxury vehicle that's specifically designed for consumers who enjoy the sport of [fly fishing](https://www.trendhunter.com/trends/fly-fisher). The company describes the niche model as the "ultimate angling accessory," fusing the SUV with everything a fisherman needs. The vehicle was created as a part of the brand's "[Mulliner](https://www.trendhunter.com/trends/bentley-mulliner-inspired-by-china) personalization division" -- which offers variations of its models that can't be found at regular dealerships. This is done by adjusting the interior of the vehicles, with the Bentayga Fly Fishing SUV including what's called a "master tackle station," a beverage unit, food compartment and additional seating so that consumers can bring more friends and family along for fishing trips. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Fishing Gear:** Opportunity for luxury brands to create customized fishing gear for luxury vehicles. - **Specialized Vehicle Models:** Opportunity for car manufacturers to create specialized models for niche interests. - **Experiential Travel:** Opportunity for travel businesses to create unique travel experiences for specific activities, such as fly fishing. ### Industries Being Reshaped - **Automotive:** Opportunity for luxury car brands to expand into specialized, niche markets such as customized fishing vehicles. - **Outdoor Recreation:** Opportunity for outdoor recreation companies to partner with luxury car brands to offer exclusive fly fishing experiences. - **Luxury Goods:** Opportunity for luxury brands to expand into the fishing gear industry and create premium, customized gear for affluent consumers. ## Related on Trend Hunter - [Sustainable Luxury Vehicle Interiors](https://www.trendhunter.com/trends/odyssean-edition.md) - [Luxurious Wooden Surfboards](https://www.trendhunter.com/trends/luxurious-wooden-surfboard.md) - [Space-Themed SUVs](https://www.trendhunter.com/trends/bentayga-speed.md) - [Airline-Inspired Bespoke Vehicles](https://www.trendhunter.com/trends/airline-seat-specification.md) - [Opulent Automotive Picnic Accessories](https://www.trendhunter.com/trends/bentley-home-hyde.md) - [Luxe Winter Sport SUVs](https://www.trendhunter.com/trends/2024-range-rover-sport-deer-valley-edition.md) - [Chinese Culture Car Interiors](https://www.trendhunter.com/trends/bentley-mulliner-inspired-by-china.md) - [Revolutionized Automotive Customization](https://www.trendhunter.com/trends/mulliner.md) - [Utilitarian Luxury SUVs](https://www.trendhunter.com/trends/ineos-grenadier-series-ii-expedition.md)