# High-Protein Soy Flour Benson Hill Launches a Soy Protein Ingredient Under New TruVail Line By Niko Pajkovic | Published 2022-02-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/benson-hill References: [foodingredientsfirst](https://www.foodingredientsfirst.com/news/benson-hill-launches-truvail-high-protein-soy-ingredients-for-plant-based-protein-power.html) & [bensonhill](https://bensonhill.com/)  Benson Hill, an American food technology company specializing in plant genetics, has announced the launch of TruVail, a new line of GMO-free, [plant-based protein ingredients](https://www.trendhunter.com/trends/roquette-nutralys) designed to deliver sustainability-focused benefits. To start, the new line will be offering a high-protein soy flour that brands can use to replace the commonly used -- but highly processed -- counterpart: soy protein concentrate. In addition, TruVail's soy flour contains [texturized proteins](https://www.trendhunter.com/trends/texturizing-pea-protein) that can be used across a broad variety of soy protein applications, as well as in any plant-based protein product. “With TruVail high protein ingredients, food companies can count on great taste, functionality, and quality while delivering more sustainable products with closed-loop traceability and less processing," said Bruce Bennett, president of Benson Hill's Ingredients Business. Image Credit: Benson Hill ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 24% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Plant-based Protein:** Benson Hill's launch of TruVail line of plant-based protein ingredients emphasizes sustainability and GMO-free production, creating opportunities for developing new sustainable plant-based protein products. - **Texturized Soy Protein:** TruVail's high-protein soy flour contains texturized proteins that can be used in a broad variety of applications, leading to opportunities for novel plant-based protein products with improved texture and composition. - **Closed-loop Traceability:** TruVail's ingredients feature closed-loop traceability, which can create opportunities for brands to improve their supply chain transparency and build trust with customers concerned about sustainability and ethical sourcing. ### Where This Applies - **Plant-based Foods:** TruVail's high-protein soy flour offers a GMO-free, more sustainable, and less-processed soy protein ingredient for plant-based food companies looking to improve the health and sustainability of their products. - **Food Manufacturing:** TruVail's high-protein soy flour offers a more sustainable soy protein ingredient that can replace the commonly-used highly processed ingredient, creating opportunities for manufacturers to create healthier and more sustainable products. - **Food Technology:** TruVail's line of plant-based protein ingredients utilizes food technology to create sustainable and traceable ingredients, creating opportunities for food technology companies to further innovate in the plant-based protein space. ## Related on Trend Hunter - [Bean-Based Food Additives](https://www.trendhunter.com/trends/ingredion-vitessence-prista.md) - [Plant-Based Protein Bakery Additives](https://www.trendhunter.com/trends/gowell-tasty-protein.md) - [Fava Bean Protein Isolates](https://www.trendhunter.com/trends/favapro.md) - [Faba Bean-Based Protein Products](https://www.trendhunter.com/trends/happy-plant-protein.md) - [Plant-Based Protein Concentrates](https://www.trendhunter.com/trends/protein-concentrates.md) - [Sunflower-Sourced Protein Powders](https://www.trendhunter.com/trends/sunflower-protein-isolate.md) - [Fava Bean Protein Products](https://www.trendhunter.com/trends/fava-bean-protein-isolate.md) - [Simple Protein-Infused Soymilks](https://www.trendhunter.com/trends/simple-organic-soymilk.md) - [Bean-Based Meat Replacement Solutions](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro.md)