# Streetstyle Rice Entrées Ben's Original Street Food Needs Just 90 Seconds in the Microwave By Laura McQuarrie | Published 2024-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bens-original-street-food References: [prnewswire](https://www.prnewswire.com/news-releases/mars-food--nutrition-expands-portfolio-with-the-launch-of-bens-original-street-food-302198584.html) & [BensOriginal](http://BensOriginal.com/StreetFoodSweeps)  [Ben's](https://www.trendhunter.com/trends/bens-original-favourites-and-lunch-bowls) Original Street Food is a new range of [quick-cooking](https://www.trendhunter.com/trends/stirfry-kits) [globally inspired entrées](https://www.trendhunter.com/trends/bonduelle-lunch-bowls) sharing protein and fiber to help people refuel during busy days. These nourishing meals for fast lunches, easy dinners and late-night cravings need just 90 seconds in the microwave to take taste buds on a journey through flavor. Some of the available varieties in the range include Ben's Original Street Food Jamaican Jerk Style Red Beans & Rice with Chicken; Street Food Gumbo with Chicken Andouille Sausage; and a Mexican-inspired Bean & Rice Burrito Bowl. For a limited time, fans in the United States have the chance to win a Ben's Original Street Food lunch delivery straight to their home or workplace in select cities. Fans outside of New York, Los Angeles and Chicago can enter online for a chance to receive one of the new Ben's Original Street Food entrées by delivery or mail. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 81% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Global-flavored Microwavable Meals:** Ben's Original Street Food leverages diverse, international flavors in convenient, quick-serve meal options. - **Protein-packed Quick Lunches:** These entrées cater to busy professionals seeking nutritious, high-protein meals that require minimal preparation. - **Interactive Food Promotions:** Offering contests for home delivery of meals adds a dynamic and engaging marketing approach to food promotion. ### Sectors Adopting This - **Convenience Food:** The rise of quick-cooking, globally inspired meals addresses the demand for convenient yet diverse food choices. - **Health-conscious Foods:** Incorporating proteins and fibers into fast-prep meals aligns with consumer preferences for healthy eating on-the-go. - **Digital Food Marketing:** Utilizing online contests and giveaways to promote food products enhances consumer interaction and brand loyalty. ## Related on Trend Hunter - [Street Food-Inspired Rice Bowls](https://www.trendhunter.com/trends/street-food-rice-dishes.md) - [Street Food Noodle Dishes](https://www.trendhunter.com/trends/global-street-food-noodles.md) - [Convenience-Focused Meal Expansions](https://www.trendhunter.com/trends/singleserve-rice-cup.md) - [Heat-and-Eat Pouched Meals](https://www.trendhunter.com/trends/bens-original-favourites-and-lunch-bowls.md) - [Single-Pan Midweek Meals](https://www.trendhunter.com/trends/bens-original-one-pan-creations.md) - [Microwaveable Plant-Based Meals](https://www.trendhunter.com/trends/bens-original-plant-powered.md) - [High-Fiber Protein-Rich Rices](https://www.trendhunter.com/trends/bens-original-10-medley.md) - [Convenient Meal Campaigns](https://www.trendhunter.com/trends/keep-it-original.md) - [Microwave-Ready Risottos](https://www.trendhunter.com/trends/bens-original-risotto-ready-rice.md)