# Microwave-Ready Risottos Ben's Original Risotto Ready Rice is Ready in 90-Seconds By Michael Hemsworth | Published 2022-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bens-original-risotto-ready-rice References: [foodbev](https://www.foodbev.com/news/bens-original-unveils-risotto-ready-rice-range/) & [bensoriginal](https://www.bensoriginal.com)  Crafting risotto from home just got a whole lot easier thanks to the new [Ben's](https://www.trendhunter.com/trends/singleserve-rice-cup) Original Risotto Ready Rice, which promises to deliver great flavor in a convenient manner. The rice is [packaged in pouches](https://www.trendhunter.com/trends/merchant-gourmet-pouch-range) and only needs to be popped in the microwave for 90-seconds to have it ready for enjoyment on its own or as a side dish. The risotto comes in two flavors including Cheese and Mushroom, which are both crafted using 100% arborio rice that's grown in Italy. The Ben's Original Risotto Ready Rice offers a modern take on [ready-to-heat rice](https://www.trendhunter.com/trends/readytoheat-rice) and is crafted with no artificial flavors or preservatives. The product is also packaged in BPA-free pouches that stand upright during cooking. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 8% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Microwave-ready Meals:** Companies can explore creating a variety of microwave-ready meals for time-pressed consumers. - **Convenient Packaging:** Opportunity to innovate in creating easy-to-open and BPA-free packaging that stands up during cooking. - **Clean Label Products:** Demand for clean label products is growing, presenting an opportunity for companies to develop more natural and preservative-free options. ### Where This Applies - **Convenience Foods:** Convenience food technology companies can explore producing a range of ready-to-heat meals and expanding to new markets. - **Packaging:** Packaging companies can explore creating BPA-free and easy-to-open packaging that is functional during the cooking process. - **Rice Products:** Companies can continue to innovate and expand on the rice products market, exploring new flavors and packaging options to meet customers' needs. ## Related on Trend Hunter - [Single-Pan Midweek Meals](https://www.trendhunter.com/trends/bens-original-one-pan-creations.md) - [Seasonal Quick-Cook Risottos](https://www.trendhunter.com/trends/organic-risotto.md) - [60-Second Pasta Meals](https://www.trendhunter.com/trends/pasta-roni-heat-eat.md) - [Flavorfully Spiced Rice Dishes](https://www.trendhunter.com/trends/chipotle-jasmine-rice.md) - [Convenience-Focused Meal Expansions](https://www.trendhunter.com/trends/singleserve-rice-cup.md) - [Heat-and-Eat Pouched Meals](https://www.trendhunter.com/trends/bens-original-favourites-and-lunch-bowls.md) - [Authentic Flash-Frozen Rice Dishes](https://www.trendhunter.com/trends/simply-so-rice.md) - [One-Minute Rice Cups](https://www.trendhunter.com/trends/minute-rice-cups.md) - [Streetstyle Rice Entrées](https://www.trendhunter.com/trends/bens-original-street-food.md)