# Microwaveable Plant-Based Meals Ben's Original Plant Powered Meals are Ready in 90-Seconds By Michael Hemsworth | Published 2022-05-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bens-original-plant-powered References: [talkingretail](https://www.talkingretail.com/products-news/grocery/bens-original-launches-plant-based-microwaveable-meals-25-05-2022/) & [bensoriginal](https://www.bensoriginal.com)  The [Ben's Original Plant](https://www.trendhunter.com/trends/bens-original-one-pan-creations) Powered meals are a new lineup of products from the [Mars](https://www.trendhunter.com/trends/ready-meal)-owned brand focused on delivering impressive flavor, quality and convenience for consumers to appreciate. The products come in three flavors including Sweet Potato & Chickpea Tikka Masala, Spicy Lentil Stew and Chilli Non-Carne. The product line will also feature the limited-edition Katsu Curry and Korean BBQ options to choose from. The meals can be quickly prepared in the microwave in just 90-seconds flat. Marketing Manager Gareth Williams spoke on the new Ben's Original Plant Powered meals saying, "We’re seeing a permanent shift in eating habits in the UK, with shoppers increasingly looking for health. While this is a broad definition, plant-based diets are a critical part of this for many and are here to stay. For many shoppers, this isn’t about eliminating meat completely, but eating less of it." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 84% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Convenience Meals:** Opportunities lie in creating plant-based options for busy professionals that lack prep-time but still seek flavor and health benefits. - **Microwaveable Meal Options:** Innovation opportunities exist for companies to enhance the quality and taste of microwaveable meals to cater to time-sensitive consumers. - **Limited-edition Product Lineups:** Brands have opportunities to create hype and demand for their products by offering limited edition flavors and products that encourage consumers to try new items regularly. ### Sectors Adopting This - **Food and Beverage:** The food industry should embrace plant-based diets and create more innovative, easy-to-prepare plant-based options for busy consumers. - **Consumer Packaged Goods:** There is a need for companies in the consumer packaged goods industry to develop microwaveable meal options for consumers with busy lifestyles and limited time to prepare meals while maintaining convenience and quality. - **Marketing and Advertising:** Marketing and advertising firms have an opportunity to develop campaigns around limited edition or seasonal product releases, to generate consumer excitement and sales. ## Related on Trend Hunter - [Heat-and-Eat Pouched Meals](https://www.trendhunter.com/trends/bens-original-favourites-and-lunch-bowls.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/beyond-meals.md) - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md) - [Single-Pan Midweek Meals](https://www.trendhunter.com/trends/bens-original-one-pan-creations.md) - [Global Cuisine Meal Packets](https://www.trendhunter.com/trends/ready-meal.md) - [High-Fiber Protein-Rich Rices](https://www.trendhunter.com/trends/bens-original-10-medley.md) - [Streetstyle Rice Entrées](https://www.trendhunter.com/trends/bens-original-street-food.md) - [Instant Lentil Meals](https://www.trendhunter.com/trends/lentil-meals.md) - [Ready-to-Eat Vegan Meals](https://www.trendhunter.com/trends/readytoeat-vegan-meal.md)