# High-Fiber Protein-Rich Rices Ben’s Original 10 Medley Comes in Four Flavor Options By Michael Hemsworth | Published 2023-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bens-original-10-medley References: [foodbev](https://www.foodbev.com/news/mars-debuts-bens-original-10-medley/) & [mars](https://www.mars.com/our-brands/mars-food-nutrition)  The Ben’s Original 10 Medley is a new [heat-and-eat rice product](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes) formulated with a blend of various nutritious ingredients to make it the perfect addition to any meal. The product features a blend of 10 grains, vegetables, legumes and herbs that all work together to achieve a high-quality flavor profile. The product comes in four flavors including Smoky Southwest, Chinese Style Five Spice, Tomato & Herbs and Caribbean Style, which each contain at least 10-grams of fiber and 10-grams of protein to boot. Vice President of Marketing at [Mars Food & Nutrition North America](https://www.trendhunter.com/trends/bens-original-plant-powered) Angie Madigan commented on the Ben’s Original 10 Medley products saying, "Understanding growing consumer interest in [gut health](https://www.trendhunter.com/trends/biome-muesli) and the impact a healthy gut has on physical and mental well-being, we knew there was a need for a nutrient-dense innovation. We also know many consumers feel overwhelmed by the time required to make nutritious and delicious meals. Our Ben’s Original team is thrilled to provide consumers with another simple and delicious way to get more plant protein and fibre in their diets through our new Ben’s Original 10 Medley product.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 12% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gut Health:** The growing consumer interest in gut health presents an opportunity for innovative products like Ben’s Original 10 Medley that provide nutrient-dense and convenient options. - **High-fiber Foods:** The demand for high-fiber foods is on the rise, creating potential for products like Ben’s Original 10 Medley that offer a flavorful blend of grains, vegetables, legumes, and herbs. - **Convenience Foods:** Consumers seeking nutritious and delicious meals without the time required for cooking can be targeted with innovative solutions like Ben’s Original 10 Medley. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturers can capitalize on the growing interest in gut health and offer innovative high-fiber, protein-rich options like Ben’s Original 10 Medley. - **Health and Wellness:** The health and wellness industry can leverage the demand for convenient and nutrient-dense foods by promoting products like Ben’s Original 10 Medley for improved gut health. - **Ready-to-eat Meals:** The ready-to-eat meals sector can seize the opportunity to cater to time-strapped consumers with innovative offerings such as Ben’s Original 10 Medley. ## Related on Trend Hunter - [Microwaveable Plant-Based Meals](https://www.trendhunter.com/trends/bens-original-plant-powered.md) - [Convenience-Focused Meal Expansions](https://www.trendhunter.com/trends/singleserve-rice-cup.md) - [Heat-and-Eat Pouched Meals](https://www.trendhunter.com/trends/bens-original-favourites-and-lunch-bowls.md) - [Streetstyle Rice Entrées](https://www.trendhunter.com/trends/bens-original-street-food.md) - [Street Food-Inspired Rice Bowls](https://www.trendhunter.com/trends/street-food-rice-dishes.md) - [Single-Pan Midweek Meals](https://www.trendhunter.com/trends/bens-original-one-pan-creations.md) - [Convenient Grain-Based Meals](https://www.trendhunter.com/trends/seeds-of-change-2.md) - [Bowl-Packaged Rice Products](https://www.trendhunter.com/trends/multigrain-rice-bowls.md) - [Global Cuisine Meal Packets](https://www.trendhunter.com/trends/ready-meal.md)