# Cheerful Motel Photography Benoit Paillé Cheap Motel Series Showcases Motels as Art By Emily Evans | Published 2011-05-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/benoit-paille-cheap-motel References: [behance.net](http://www.behance.net/gallery/Cheap-Motel/885483) & [benoitp](http://benoitp.com/) The photographic work of Montreal-based photographer Benoit Paillé is truly unique as it transforms everyday surroundings into artistic expression. The Benoit Paillé [Cheap Motel photographic series](https://www.trendhunter.com/trends/still-life-1) is cheap and cheerful, while still showcasing the typical washed-out and run-down aesthetic often seen with motels. Each of the photographs is of a [different motel](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel), and yet each photograph fits together with the last. The motels featured in the Benoit Paillé Cheap Motel series all have elements of [bright colors](https://www.trendhunter.com/trends/profiles-in-color)-- be it a red door or a blue wall. Portions of grass, concrete and puffy clouds accompany each of the differently colored hotels. The way each shot is composed allows the viewer to see the whole motel scene as if he or she were really seeing it in person! ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Motel Photography:** There is an opportunity for photography to capture the unique and authentic beauty of mundane objects and places. - **Creative Urban Exploration:** There is an opportunity to turn urban exploration into an artistic experience for the viewer, providing a different perspective on everyday surroundings. - **Reviving Dated Aesthetics:** There is an opportunity to take outdated design concepts and give them new life through modern adaptation and artistic interpretation. ### Sectors Adopting This - **Photography:** Photographers can find disruptive innovation opportunities in exploring new perspectives on mundane objects and urban environments. - **Hospitality:** Hotels and motels can take inspiration from the artistic representation of the Benoit Paillé Cheap Motel series and create unique and colorful designs for their establishments. - **Interior Design:** Interior designers can find inspiration in reviving dated aesthetics, taking elements from the past and giving them a modern twist in their designs. ## Related on Trend Hunter - [Mountainside-Inspired Bespoke Hotels](https://www.trendhunter.com/trends/bouchardon-hotel.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md) - [Retro Beer Branded Motels](https://www.trendhunter.com/trends/pabst-the-place.md) - [Experiential Hotel Concepts](https://www.trendhunter.com/trends/moxy-montreal-downtown.md) - [Retro Nightlife-Inspired Hotels](https://www.trendhunter.com/trends/htel-chteau-deau.md) - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Colorful Multifunctional Work Buildings](https://www.trendhunter.com/trends/perron.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md)