# 'Boyz n the Hood' Ballcaps Benny Gold's Doughboy New Era with Plaid Lining By Christina Butty | Published 2009-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/benny-golds-doughboy-new-era References: [hypebeast](http://hypebeast.com/2009/08/benny-gold-doughboy-new-era-caps/) & [bennygold](http://bennygold.com/) Coming to you in three new colorways is Benny Gold’s signature Doughboy New Era cap. Inspired by Ice Cube’s classic character in 1990s film 'Boyz n the Hood,' these Doughboy New Era caps will be available this fall at select Benny Gold Retailers. My favorite part of these caps is the buffalo plaid lining on the underside of the cap. Typically this type of detailing is found on the turn back cuffs of men’s shirts or on the underside of the collars. It’s interesting to see the concept applied to hats. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 2% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Buffalo Plaid Lining:** The use of buffalo plaid lining in fashion accessories creates an opportunity for disruptive innovation in materials and manufacturing techniques. - **Nostalgia-inspired Fashion:** Nostalgia-inspired fashion trends offer an opportunity for disruptive innovation in marketing and branding strategies. - **Movie-inspired Fashion:** Movie-inspired fashion items create an opportunity for disruptive innovation in product design and merchandising techniques. ### Sectors Adopting This - **Fashion:** The fashion industry can tap into the use of buffalo plaid lining and nostalgia/movies for creating unique and innovative clothing and accessories. - **Film and Entertainment:** Film and entertainment industry can collaborate with fashion brands to create merchandise inspired by popular movies and characters. - **Marketing and Branding:** Marketing and branding industry can utilize nostalgia and movie-inspired trends to create innovative campaigns and strategies for products and services. ## Related on Trend Hunter - [Commemorative Baseball Hats](https://www.trendhunter.com/trends/los-angeles-dodgers1.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Character Apparel Capsule](https://www.trendhunter.com/trends/doraemon-x-new-era.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md) - [Nostalgic Baseball Hats](https://www.trendhunter.com/trends/mitchell-ness5.md) - [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/rc-9fifty-cap-collection.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Anime-Inspired Baseball Hats](https://www.trendhunter.com/trends/studio-ghibli-1.md)