# Casual Summer Collections The Benny Gold Summer 2014 Lookbook Stays Cool By Vasiliki Marapas | Published 2014-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/benny-gold-summer-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/05/28/benny-gold-summer-2014-duboce-lookbook/) & [bennygold](https://bennygold.com/) The Benny Gold Summer 2014 collection will help you stay cool, even on the hottest, stickiest days of summer. Summer is a time to get out of the office and try something new, whether it's a weekend away at a cottage or an afternoon hanging at the beach. Benny Gold's 'Duboce' collection offers [chambray shirts, printed button-ups, graphic tees](https://www.trendhunter.com/trends/california-summer) and headwear that's perfect for any activity the season throws your way. Jason Roque photographed the [gorgeous lookbook](https://www.trendhunter.com/trends/summer-dreaming-collection) which showcases the lively, boisterous energy that comes along as the weather heats up. In fact, every image looks like something out of The OC. If you aspire to live a life as charmed as our favorite Orange County residents, the Benny Gold Summer 2014 lookbook is a good place to start. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Summer Casual Wear:** There's an opportunity to develop summer apparel lines that are comfortable and stylish for any activity. - **Graphic Design in Fashion:** Fashion labels can incorporate more graphic design elements to create bold and eye-catching products. - **Digitally Distributed Lookbooks:** Digital lookbooks provide a COVID-safe solution to showcase new collections and reach a bigger audience. ### Where This Applies - **Fashion Retail:** Clothing brands and retailers can develop more seasonal lines to meet the changing consumer demand during the summer. - **Graphic Design:** Freelance graphic designers could tap into the fashion industry and offer their design services for clothing labels. - **Digital Marketing:** Digital marketers can help clothing brands create and distribute digital lookbooks to showcase their new collections and grow their reach online. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)