# City-Cruising Streetwear Lookbooks The Benny Gold S/S 2013 Collection Embodies San Francisco By Katie Pagnotta | Published 2013-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/benny-gold-ss-2013 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/gallery/benny-gold-spring-summer-2013-lookbook.aspx) & [bennygold](http://bennygold.com/the-50-greatest-streetwear-brands/) The Benny Gold Spring/Summer 2013 lookbook embraces the laid-back culture of San Fran and the streets that are always full of hustle and bustle. Benny Gold is a streetwear brand that was founded out of boredom. The label began with a simple sticker stating "Stay Gold" and has now branched out into a full-fledged streetwear brand. The Spring/Summer 2013 lookbook goes back to its roots and embraces the relaxed feel of a stunning city and the youth who inhabit this space. The skater shoot was photographed by Patrick Beaudouin. The new line of [apparel and accessories](https://www.trendhunter.com/trends/picnic-collection) has been deemed 'Shotwell' and features a sly group of young boys adorned in [button-ups, chinos and snapback caps](https://www.trendhunter.com/trends/day-3-capsule-2) as they venture through a typical day in San Fran. The Benny Gold Spring/Summer 2013 lookbook is fresh, fun and an intimate glimpse into youth. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 53% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Streetwear Fashion:** Disruptive innovation opportunity: Explore sustainable and eco-friendly materials for streetwear apparel and accessories. - **Youth Culture:** Disruptive innovation opportunity: Develop tech-enhanced fashion items that cater to the preferences and values of the younger generation. - **City-inspired Lookbooks:** Disruptive innovation opportunity: Implement virtual reality technology to create immersive streetwear lookbooks that showcase urban environments and experiences. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Leverage artificial intelligence algorithms to personalize streetwear designs and recommendations for individual customers. - **Photography:** Disruptive innovation opportunity: Experiment with augmented reality to create interactive and dynamic streetwear photography experiences. - **Technology:** Disruptive innovation opportunity: Develop smart textiles and wearable technology that seamlessly integrate with streetwear fashion to enhance functionality and style. ## Related on Trend Hunter - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md)