# Pre-Serve Photoshoots Benjamin Norman Captures Tennis Players Moments Before the Serve By Michael Hines | Published 2010-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/benjamin-norman References: [amusingplanet](http://www.amusingplanet.com/2010/09/tennis-players-before-serve.html) & [benjaminnorman](http://www.benjaminnorman.com/) The U.S. Open has come and gone, leaving us with only [ESPN](https://www.trendhunter.com/trends/2025-nba-finals) replays and [Benjamin Norman's awesome photographs](https://www.trendhunter.com/trends/artiste-series). Benjamin Norman chose to focus his lens on a less glamorous part of tennis, and the results are amazing. Benjamin Norman photographed the serve, specifically the time between when a player throws the ball up and when they hit it. I've seen tons of [tennis photos](https://www.trendhunter.com/trends/game-set-sparkle) before, but none quite like this. All the players are focused and at their best, making these photos a must-see for fans. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 39% | Activity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **High-speed Photography:** Disruptive innovation opportunity: Develop advanced high-speed cameras and photography techniques to capture precise moments in sports or other fast-paced activities. - **Sports Photography:** Disruptive innovation opportunity: Explore new angles and perspectives in sports photography to capture unique and captivating moments that stand out from traditional sports photography. - **Moment-capturing Technology:** Disruptive innovation opportunity: Create innovative technologies or devices that can automatically capture specific moments, such as precise moments in sports, to ensure capturing the perfect shot consistently. ### Where This Applies - **Camera Manufacturing:** Disruptive innovation opportunity: Develop and manufacture high-speed cameras specifically designed for capturing precise moments in sports or other fast-paced activities. - **Sports Media:** Disruptive innovation opportunity: Exploit the growing demand for unique and captivating sports photography by creating platforms or services that showcase unconventional sports photos. - **Technology Hardware:** Disruptive innovation opportunity: Design and produce innovative devices or accessories that enhance moment-capturing capabilities in photography and other specific fields. ## Related on Trend Hunter - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Tennis Star-Approved Product Campaigns](https://www.trendhunter.com/trends/thorne-x-ben-shelton.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Waterside Finals Experiences](https://www.trendhunter.com/trends/ss-evian.md) - [Zesty Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/the-ace-paloma.md) - [Tennis-Themed Pop-Up Bars](https://www.trendhunter.com/trends/last-serve-bar.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Nourishing Mind-Body Menus](https://www.trendhunter.com/trends/limited-edition-menu.md)