# Paint Swatch Apps Benjamin Moore Makes Color Matching Breezy With Their iPhone Application By Shelby Lee Walsh | Published 2009-05-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/benjamin-moore-iphone-application References: [nylonmag](http://www.nylonmag.com/?section=article&parid=3083) It’s imperative that you get the correct color to [match your rug, your drapes](https://www.trendhunter.com/trends/swatchkeep), etc. If you have an [iPhone](https://www.trendhunter.com/trends/pottery-barn-2), this process just got a whole lot easier with Benjamin Moore’s new [Color Capture iPhone application](https://www.trendhunter.com/trends/colors-extractor). The application lets you take a picture of whatever you want to match and/or compliment and then the Benjamin Moore color equivalent will magically be revealed to you. Perhaps the most fun part are the cute names of all of the Benjamin Moore paint colors. Choose between Sweet Taffy, Strawberry Fields, Twilight Zone and many more. The iPhone application will be available June 1st. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Color Matching Apps:** The rise of color matching apps like Benjamin Moore's Color Capture provides a disruptive innovation opportunity in the home decor industry. - **Mobile Design Tools:** The development of mobile design tools, such as paint swatch apps, opens up disruptive innovation possibilities in the interior design industry. - **Augmented Reality in Home Decor:** The integration of augmented reality into home decor apps offers disruptive innovation potential for the paint industry and interior decorators. ### Sectors Adopting This - **Home Decor:** The home decor industry can leverage color matching apps like Benjamin Moore's to enhance customer experience and increase sales. - **Interior Design:** Interior design professionals can explore the use of mobile design tools, such as paint swatch apps, to streamline their workflow and improve client collaboration. - **Paint:** Paint manufacturers can embrace augmented reality technology in their apps to revolutionize the way customers visualize and choose paint colors. ## Related on Trend Hunter - [Color Matching Platforms](https://www.trendhunter.com/trends/its-my-color.md) - [Colour Palette-Capturing Apps](https://www.trendhunter.com/trends/colors-capture-pro.md) - [Color-Matching Gadgets](https://www.trendhunter.com/trends/nix-mini-color-sensor.md) - [AI-Powered Color Solutions](https://www.trendhunter.com/trends/aipowered-color-solutions.md) - [Augmented Paint Platforms](https://www.trendhunter.com/trends/dulux-visualizer.md) - [AI Paint Color Visualizers](https://www.trendhunter.com/trends/paint-ai.md) - [Affordable Color-Matching Devices](https://www.trendhunter.com/trends/datacolor-spectro-55.md) - [Romantic Paint Color Tools](https://www.trendhunter.com/trends/valspar-couples-colour-matching-tool.md) - [Real-World Color Pickers](https://www.trendhunter.com/trends/litur.md)