# Pop-Up Fairy Tales Benjamin Lacombe Augments Classic Stories into Surreal Artwork By Kamal Musharbash | Published 2010-09-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/benjamin-lacombe References: [fubiz.net](http://www.fubiz.net/2010/09/12/pop-up-book-by-benjamin-lacombe/) & [benjaminlacombe](http://benjaminlacombe.com/) Visionary artist Benjamin Lacombe brought his love of [classic fairy tales](https://www.trendhunter.com/trends/fairy-tales-world-kid-stories) to create the [pop-up book](https://www.trendhunter.com/trends/world-of-miniverse) 'Il Etais Une Fois' to be released in November of 2010. The book explores stories such as '[Alice in Wonderland](https://www.trendhunter.com/trends/alices-adventures-collection),' 'Pinnochio,' 'Madame Butterfly' and 'Little Red Riding Hood' to name a few. The illustrations are remarkable, intricate, and crafted with the smallest details to ensure its overall "wow" factor. Benjamin Lacombe had connected the real world with fairy tales and surely impressed his readers. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 18% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Books:** Opportunity for artists and publishers to create immersive and interactive reading experiences. - **Classic Fairy Tales:** Potential for artists and storytellers to reimagine and reinterpret timeless stories in unique and captivating ways. - **Intricate Illustrations:** Demand for artists and illustrators skilled in creating highly detailed and visually captivating artwork. ### Sectors Adopting This - **Publishing:** Chance for publishers to embrace innovative formats like pop-up books to attract new readers and enhance the reading experience. - **Art and Design:** Opportunity for artists, illustrators, and designers to use their creativity to bring fresh perspectives to classic fairy tales. - **Children's Literature:** Potential for authors and publishers to create visually stunning and interactive books that engage young readers and cultivate their love for reading. ## Related on Trend Hunter - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Equitable Fairy Tale Books](https://www.trendhunter.com/trends/fair-tales-by-odeabank.md) - [Sci-Fi Show Pop-Up Books](https://www.trendhunter.com/trends/stranger-things-the-ultimate-popup-book.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Playful Modern Art Shows](https://www.trendhunter.com/trends/brent-estabrook-debuts-storytime.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Forgotten Theme-Park Art Exhibitions](https://www.trendhunter.com/trends/forgotten-fantasy.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Children's Story-Inspired Libraries](https://www.trendhunter.com/trends/western-academy.md)