# Paper-Crafted Shoes The Benja Harney for Adidas Originals Video is Cool By Jennifer Gosnell | Published 2012-06-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/benja-harney-for-adidas References: [oystermag](http://oystermag.com/see-paper-engineer-benja-harney-at-work-for-adidas-originals) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=wdCSC0zN_gE) The Benja Harney for [Adidas](https://www.trendhunter.com/trends/samba-cardboard) originals clip is a fascinating view into the world of paper crafting. That an athletic company such as Adidas would be using a paper engineer like Benja Harney is not an immediate connection; however, many athletic companies and specialized product corporations are definitely going out of the way to incorporate entirely different fields into designs and corporate visions. To get a different perspective from another field of study or area of expertise is crucial to innovation within a corporation. In this case, by branching out and having a [paper designer design some shoe mock-ups](https://www.trendhunter.com/trends/sashiko-gals-1), Adidas is seeing another style or idea it can incorporate into its actual shoe designs to stay cutting-edge. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 24% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Incorporating Different Fields:** There is a trend of athletic companies and specialized product corporations incorporating entirely different fields into designs and corporate visions. - **Seeking Different Perspectives:** Businesses are recognizing the importance of seeking a different perspective from another field of study or area of expertise to drive innovation. - **Staying Cutting-edge:** Companies like Adidas are embracing new ideas and styles in their designs to ensure they stay at the forefront of innovation. ### Sectors Adopting This - **Athletic Apparel:** The athletic apparel industry is experiencing a shift as companies incorporate diverse influences, such as paper crafting, into their designs and products. - **Product Design:** The field of product design is being disrupted as businesses look beyond traditional expertise and collaborate with designers from different areas to create innovative concepts. - **Fashion:** The fashion industry is exploring new avenues of creativity by incorporating ideas from unconventional fields, like paper engineering, into their designs and collections. ## Related on Trend Hunter - [Cardboard-Inspired Breathable Sneakers](https://www.trendhunter.com/trends/samba-cardboard.md) - [Skateable Cardboard Shoes](https://www.trendhunter.com/trends/cardboard-chaos.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md) - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md)