# Grocery-Themed Holiday Cosmetics Benefit Cosmetics Presents the Playful Benemart Collection By Amy Duong | Published 2024-10-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/benemart References: [community.designtaxi](https://community.designtaxi.com/topic/5619-benefit-cosmetics-stocks-your-beauty-pantry-with-fun-grocery-themed-holiday-collection/#google_vignette) & [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.7.1&sref=https%3A%2F%2Fcommunity.designtaxi.com%2Ftopic%2F5619-benefit-cosmetics-stocks-your-beauty-pantry-with-fun-grocery-themed-holiday-collection%2F&url=https%3A%2F%2Fwww.benefitcosmetics.com%2Fen-us%2Fholiday-gifts.html&xs=1&xtz=-60&xuuid=c1063cf6ea2dca71b361e03bd63411dd&xjsf=other_click__contextmenu%20%5B2%5D)  Just ahead of the festive season, [Benefit Cosmetics](https://www.trendhunter.com/trends/beneland) has presented the [Benemart](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop) collection, which is a series of [grocery-themed products](https://www.trendhunter.com/trends/spoof-beauty-range). The makeup is disguised as pantry items due to the vibrant and playful packaging designs. A spotlight hits the Lookin Crisp pack, which appears to be a bag of chips but it opens up to showcase seven Benefit products -- full-size and mini-size options. The 'Soup'd Up' beauty kit is another notable series as it is packed with a full-size bronzer and lip tint, topped off with a mini mascara in the can. Tinned fish is all the craze and with the 'Fresh Caught Lashes’ and ‘Wild Caught Lashes,' users are met with full-size mascaras. The ' All Brow’t That Cheddar’ set looks like a mac and cheese box and if packed with brow essentials. Image Credit: Benefit Cosmetics ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 83% | Activity: 90% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Grocery-inspired Packaging:** Cosmetics brands are leveraging the familiarity of grocery items to create unique and memorable product packaging. - **Multi-purpose Beauty Kits:** Beauty kits that combine full-size and mini-size items offer consumers both variety and convenience in one playful package. - **Seasonal-themed Collections:** Festive season collections encourage consumers to explore limited-edition products that add a fun, seasonal twist to their beauty routines. ### Who This Affects Most - **Cosmetics:** The cosmetics industry is innovating with themed packaging that mimics common grocery items to stand out on store shelves. - **Consumer Goods:** Consumer goods companies can draw inspiration from cosmetics brands using pantry-inspired packaging, enhancing product appeal and shelf presence. - **Retail Marketing:** Retail marketing strategies are increasingly incorporating playful, grocery-themed products to attract and engage customers during festive seasons. ## Related on Trend Hunter - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [Game-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/beneland.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Indulgent Cosmetic Packaging](https://www.trendhunter.com/trends/sugar-rush-packaging.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md)