# Time Lapse Canine Campaigns The 'Beneful' Slow Motion Ad Captures Eager Four-Legged Friends By Marie | Published 2011-10-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/beneful-slow-motion References: [bumbumbum.me](http://bumbumbum.me/2011/10/12/submission-beneful-slow-motion-ad/) & [beneful](http://www.beneful.com/) Animal lovers, hold on to your leashes, because you're about to be blown away by the incredible levels of cuteness in the 'Beneful' [slow-motion dog food ad](https://www.trendhunter.com/trends/merry-chaos). Created by Missouri-based agency Bruton-Stroube Studios, the 90-second advert shows various dogs of all shapes and sizes eagerly rushing towards a bag of Beneful, all captured in slow motion. The result involves a lot of slow-mo slobber, hilarious expressions, and many wagging tails. Filmed with a Phantom HD Gold at 1000fps, the video is based on a simple concept, but executed in an incredibly captivating and memorable manner. The dog food brand, which aims to promote a healthy diet for your four-legged furry friends, succeeds in showing the benefits of a healthy lifestyle for your pup, as the canines in the video are doggone energetic. Whether you're a pet owner yourself, or you need an adorable pick-me-up, check out the Beneful slow-motion ad. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 12% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Slow-motion Advertising:** Disruptive innovation opportunity: Create captivating and memorable ads using slow-motion footage to evoke emotions and engage viewers. - **Pet Food Marketing:** Disruptive innovation opportunity: Develop unique and creative marketing strategies to promote the benefits of healthy pet diets. - **Emotional Connection with Animals:** Disruptive innovation opportunity: Create content that builds emotional connections with animals to resonate with pet owners and animal lovers. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Explore innovative techniques and technologies, such as slow-motion, to create impactful and attention-grabbing advertisements. - **Pet Food Manufacturing:** Disruptive innovation opportunity: Invest in research and development for healthier pet food options and establish strong branding that appeals to pet owners. - **Digital Content Marketing:** Disruptive innovation opportunity: Develop digital content strategies that leverage the emotional connection people have with animals to drive engagement and brand loyalty. ## Related on Trend Hunter - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Pet Food Digital Campaigns](https://www.trendhunter.com/trends/purebites.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md) - [Sporty Pet-Centric Video Series](https://www.trendhunter.com/trends/purina-pro-plan.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md)